The Influence of Internet Marketing Capabilities on International Marketing Performance

Research output: Contribution to journal › Article › peer-review

Standard

The Influence of Internet Marketing Capabilities on International Marketing Performance. / Ghauri, Pervez N; Liu, C-L; Zhang, Y.

In: International Marketing Review, 20.01.2020.

Research output: Contribution to journal › Article › peer-review

Harvard

Ghauri, PN, Liu, C-L & Zhang, Y 2020, 'The Influence of Internet Marketing Capabilities on International Marketing Performance', International Marketing Review.

APA

Ghauri, P. N., Liu, C-L., & Zhang, Y. (Accepted/In press). The Influence of Internet Marketing Capabilities on International Marketing Performance. International Marketing Review.

Vancouver

Ghauri PN, Liu C-L, Zhang Y. The Influence of Internet Marketing Capabilities on International Marketing Performance. International Marketing Review. 2020 Jan 20.

Author

Ghauri, Pervez N ; Liu, C-L ; Zhang, Y. / The Influence of Internet Marketing Capabilities on International Marketing Performance. In: International Marketing Review. 2020.

Bibtex

@article{879eaed6055a4d6d892cb35b11c5da9b,
title = "The Influence of Internet Marketing Capabilities on International Marketing Performance",
author = "Ghauri, {Pervez N} and C-L Liu and Y Zhang",
year = "2020",
month = jan,
day = "20",
language = "English",
journal = "International Marketing Review",
issn = "0265-1335",
publisher = "Emerald",

}

RIS

TY - JOUR

T1 - The Influence of Internet Marketing Capabilities on International Marketing Performance

AU - Ghauri, Pervez N

AU - Liu, C-L

AU - Zhang, Y

PY - 2020/1/20

Y1 - 2020/1/20

M3 - Article

JO - International Marketing Review

JF - International Marketing Review

SN - 0265-1335

ER -