The Influence of Internet Marketing Capabilities on International Marketing Performance

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The Influence of Internet Marketing Capabilities on International Marketing Performance. / Ghauri, Pervez N; Liu, C-L; Zhang, Y.

In: International Marketing Review, 20.01.2020.

Research output: Contribution to journalArticlepeer-review

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@article{879eaed6055a4d6d892cb35b11c5da9b,
title = "The Influence of Internet Marketing Capabilities on International Marketing Performance",
author = "Ghauri, {Pervez N} and C-L Liu and Y Zhang",
year = "2020",
month = jan,
day = "20",
language = "English",
journal = "International Marketing Review",
issn = "0265-1335",
publisher = "Emerald",

}

RIS

TY - JOUR

T1 - The Influence of Internet Marketing Capabilities on International Marketing Performance

AU - Ghauri, Pervez N

AU - Liu, C-L

AU - Zhang, Y

PY - 2020/1/20

Y1 - 2020/1/20

M3 - Article

JO - International Marketing Review

JF - International Marketing Review

SN - 0265-1335

ER -