The adoption challenge: an analysis of research methods in JIBS

Research output: Contribution to journalArticlepeer-review


  • Stewart R. Miller
  • Catherine Welch
  • Bo Bernard Nielsen
  • Maria Karafyllia

Colleges, School and Institutes


This study introduces the concepts of translational distance and complexity distance to explain challenges to adoption of research methods in JIBS. We examine three analytical techniques and data collection approaches: (1) Heckman models, (2) ethnographic studies, and (3) data collection equivalence procedures in survey-based research. We note that progress has been made to reduce translational and complexity distance for analytical techniques. However, concerns remain for data collection equivalence and ethnography as IB scholars are using increasingly advanced analytical techniques on less credible data.


Original languageEnglish
Pages (from-to)1-8
Number of pages8
JournalAIB Insights
Issue number2
Publication statusPublished - 10 May 2021


  • ethnography, heckman models, complexity distance, translational distance, research methods, survey, credibility, data equivalence