Texturing a responsible corporate identity: A comparative analysis of Appraisal in BP's and IKEA's 2009 corporate social reports

Research output: Chapter in Book/Report/Conference proceedingChapter

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Abstract

In response to a growing public demand for corporate accountability and social responsibility, large companies are investing increasing efforts in the communication of their responsible conduct. Through corporate social reports, they voluntarily account for the social and environmental effects of their operations and document their efforts to implement sustainability principles. This paper presents a comparative analysis of BP’s and IKEA’s 2009 corporate social reports. The analysis combines Appraisal theory and corpus-linguistic methods to identify and compare patterns of evaluative language and modality in the two reports. The main goal of the analysis is to explore how, through these language resources, BP and IKEA construct their corporate identity and negotiate their relationship with their audience. The analysis reveals significant differences in the use of Appraisal resources between the two reports, which reflect broader differences in the relative emphasis the companies put on certain traits of their corporate persona.

Details

Original languageEnglish
Title of host publicationEnglish Corpus Linguistics
Subtitle of host publicationVariation in Time, Space and Genre
EditorsGisle Andersen, Kristin Bech
Publication statusPublished - 2013

Publication series

Name
Number77
ISSN (Print)0921-5034