Special issue on the globalization of marketing ideology: Journal of macromarketing, 2013

Giana M. Eckhardt, Nikhilesh Dholakia, Rohit Varman

Research output: Contribution to journal › Editorial › peer-review

1 Citation (Scopus)

ASJC Scopus subject areas

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title = "Special issue on the globalization of marketing ideology: Journal of macromarketing, 2013",

author = "Eckhardt, {Giana M.} and Nikhilesh Dholakia and Rohit Varman",

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AU - Eckhardt, Giana M.

AU - Dholakia, Nikhilesh

AU - Varman, Rohit

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