Spatial Imaginaries and Tech Cities: Place-branding East London's digital economy

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Spatial Imaginaries and Tech Cities : Place-branding East London's digital economy. / Nathan, Max; Vandore, Emma; Voss, Georgina.

In: Journal of Economic Geography, Vol. 19, No. 2, 01.03.2019, p. 409-432.

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@article{0569391effa84513861712844ddf12ac,
title = "Spatial Imaginaries and Tech Cities: Place-branding East London's digital economy",
abstract = "We explore place branding as an economic development strategy for technology clusters, using London's 'Tech City' initiative as a case study. We site place branding in a larger family of policies that develop spatial imaginaries and specify affordances and constraints on place brands and brand-led strategies. Using mixed methods over a long timeframe, we analyse Tech City's emergence and the overlapping, competing narratives that preceded and succeeded it, highlighting day-to-day challenges and more basic tensions. While a strong brand has developed, we cast doubt on claims that policy has had a catalytic effect, at least in the ways originally intended.",
keywords = "Clusters, entrepreneurship, ICT, local economic development, place branding, Tech City",
author = "Max Nathan and Emma Vandore and Georgina Voss",
year = "2019",
month = mar
day = "1",
doi = "10.1093/jeg/lby018",
language = "English",
volume = "19",
pages = "409--432",
journal = "Journal of Economic Geography",
issn = "1468-2702",
publisher = "Oxford University Press",
number = "2",

}

RIS

TY - JOUR

T1 - Spatial Imaginaries and Tech Cities

T2 - Place-branding East London's digital economy

AU - Nathan, Max

AU - Vandore, Emma

AU - Voss, Georgina

PY - 2019/3/1

Y1 - 2019/3/1

N2 - We explore place branding as an economic development strategy for technology clusters, using London's 'Tech City' initiative as a case study. We site place branding in a larger family of policies that develop spatial imaginaries and specify affordances and constraints on place brands and brand-led strategies. Using mixed methods over a long timeframe, we analyse Tech City's emergence and the overlapping, competing narratives that preceded and succeeded it, highlighting day-to-day challenges and more basic tensions. While a strong brand has developed, we cast doubt on claims that policy has had a catalytic effect, at least in the ways originally intended.

AB - We explore place branding as an economic development strategy for technology clusters, using London's 'Tech City' initiative as a case study. We site place branding in a larger family of policies that develop spatial imaginaries and specify affordances and constraints on place brands and brand-led strategies. Using mixed methods over a long timeframe, we analyse Tech City's emergence and the overlapping, competing narratives that preceded and succeeded it, highlighting day-to-day challenges and more basic tensions. While a strong brand has developed, we cast doubt on claims that policy has had a catalytic effect, at least in the ways originally intended.

KW - Clusters

KW - entrepreneurship

KW - ICT

KW - local economic development

KW - place branding

KW - Tech City

UR - http://www.scopus.com/inward/record.url?scp=85063739091&partnerID=8YFLogxK

U2 - 10.1093/jeg/lby018

DO - 10.1093/jeg/lby018

M3 - Article

AN - SCOPUS:85063739091

VL - 19

SP - 409

EP - 432

JO - Journal of Economic Geography

JF - Journal of Economic Geography

SN - 1468-2702

IS - 2

ER -