Social salience does not transfer to oculomotor visual search

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Social salience does not transfer to oculomotor visual search. / Siebold, Alisha; Weaver, Matthew David; Donk, Mieke; van Zoest, Wieske.

In: Visual Cognition, Vol. 23, No. 8, 14.09.2015, p. 989-1019.

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Siebold, Alisha ; Weaver, Matthew David ; Donk, Mieke ; van Zoest, Wieske. / Social salience does not transfer to oculomotor visual search. In: Visual Cognition. 2015 ; Vol. 23, No. 8. pp. 989-1019.

Bibtex

@article{e6124a5abe174e2294938c9d48eee425,
title = "Social salience does not transfer to oculomotor visual search",
abstract = "Evidence suggests that socially relevant information, such as self-referential information, leads to perceptual prioritization that is considered to be similar to prioritization based on physical stimulus salience. The current study used an oculomotor visual search paradigm to investigate whether self-prioritization affects visual selection early in time, akin to physical salience, or later in time, where it would relate to processing of top-down strategies. We report three experiments. Prior to each experiment, observers first performed a manual line-label matching task where they were asked to form associations between two orientation lines (right-tilted and left-tilted) and two labels (“you” and “stranger”). Participants then had to make a speeded eye-movement to one of the two lines without any task instructions (Experiment 1), to a dot probe target located on one of the two lines (Experiment 2), or to the line that was validly cued by its associated label (Experiment 3). We replicate previous findings with the manual stimulus-matching task. However, we did not find any evidence for increased salience of the self-relevant “you” stimulus during visual search, nor did we observe any self-prioritization due to later goal-driven or strategic processing. We argue that self-prioritization does not affect overt visual selection. The results suggest that the effects found in the manual matching task are unlikely to reflect self-prioritization during perceptual processing but might rather act on higher-level processing related to recognition or decision-making.",
keywords = "eye movements, oculomotor capture, salience, Self-referential information",
author = "Alisha Siebold and Weaver, {Matthew David} and Mieke Donk and {van Zoest}, Wieske",
year = "2015",
month = sep,
day = "14",
doi = "10.1080/13506285.2015.1121946",
language = "English",
volume = "23",
pages = "989--1019",
journal = "Visual Cognition",
issn = "1350-6285",
publisher = "Taylor & Francis",
number = "8",

}

RIS

TY - JOUR

T1 - Social salience does not transfer to oculomotor visual search

AU - Siebold, Alisha

AU - Weaver, Matthew David

AU - Donk, Mieke

AU - van Zoest, Wieske

PY - 2015/9/14

Y1 - 2015/9/14

N2 - Evidence suggests that socially relevant information, such as self-referential information, leads to perceptual prioritization that is considered to be similar to prioritization based on physical stimulus salience. The current study used an oculomotor visual search paradigm to investigate whether self-prioritization affects visual selection early in time, akin to physical salience, or later in time, where it would relate to processing of top-down strategies. We report three experiments. Prior to each experiment, observers first performed a manual line-label matching task where they were asked to form associations between two orientation lines (right-tilted and left-tilted) and two labels (“you” and “stranger”). Participants then had to make a speeded eye-movement to one of the two lines without any task instructions (Experiment 1), to a dot probe target located on one of the two lines (Experiment 2), or to the line that was validly cued by its associated label (Experiment 3). We replicate previous findings with the manual stimulus-matching task. However, we did not find any evidence for increased salience of the self-relevant “you” stimulus during visual search, nor did we observe any self-prioritization due to later goal-driven or strategic processing. We argue that self-prioritization does not affect overt visual selection. The results suggest that the effects found in the manual matching task are unlikely to reflect self-prioritization during perceptual processing but might rather act on higher-level processing related to recognition or decision-making.

AB - Evidence suggests that socially relevant information, such as self-referential information, leads to perceptual prioritization that is considered to be similar to prioritization based on physical stimulus salience. The current study used an oculomotor visual search paradigm to investigate whether self-prioritization affects visual selection early in time, akin to physical salience, or later in time, where it would relate to processing of top-down strategies. We report three experiments. Prior to each experiment, observers first performed a manual line-label matching task where they were asked to form associations between two orientation lines (right-tilted and left-tilted) and two labels (“you” and “stranger”). Participants then had to make a speeded eye-movement to one of the two lines without any task instructions (Experiment 1), to a dot probe target located on one of the two lines (Experiment 2), or to the line that was validly cued by its associated label (Experiment 3). We replicate previous findings with the manual stimulus-matching task. However, we did not find any evidence for increased salience of the self-relevant “you” stimulus during visual search, nor did we observe any self-prioritization due to later goal-driven or strategic processing. We argue that self-prioritization does not affect overt visual selection. The results suggest that the effects found in the manual matching task are unlikely to reflect self-prioritization during perceptual processing but might rather act on higher-level processing related to recognition or decision-making.

KW - eye movements

KW - oculomotor capture

KW - salience

KW - Self-referential information

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U2 - 10.1080/13506285.2015.1121946

DO - 10.1080/13506285.2015.1121946

M3 - Article

AN - SCOPUS:84959339061

VL - 23

SP - 989

EP - 1019

JO - Visual Cognition

JF - Visual Cognition

SN - 1350-6285

IS - 8

ER -