Soap Opera and Tourism: Rehabilitating the Ottoman Post-Colonial

Cagri Yalkin, Georgios Halkias

Research output: Contribution to journalAbstractpeer-review

Abstract

We explore how the tourists from formerly colonized territories in the Ottoman Empire consume the former colonizer through 1. watching Turkish soap operas and 2. visiting Turkey and in doing so how they confront the post-colonial relationship through confronting Turkey as a destination and a nation-brand.
Original languageEnglish
Pages (from-to)766-766
JournalAdvances in Consumer Research
Volume44
Publication statusPublished - 2016

Bibliographical note

Cagri Yalkin and Georgios Halkias (2016) ,"Soap-Opera and Tourism: Rehabilitating the Ottoman Post-Colonial ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 766-766.

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