Abstract
We explore how the tourists from formerly colonized territories in the Ottoman Empire consume the former colonizer through 1. watching Turkish soap operas and 2. visiting Turkey and in doing so how they confront the post-colonial relationship through confronting Turkey as a destination and a nation-brand.
Original language | English |
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Pages (from-to) | 766-766 |
Journal | Advances in Consumer Research |
Volume | 44 |
Publication status | Published - 2016 |