Restoring balance: how consumers orchestrate family care following unplanned disruptions

Research output: Contribution to journalArticlepeer-review


External organisations

  • Adolfo Ibanez
  • University of Melbourne


How do consumers orchestrate multiple and complex practices of care when faced with unplanned disruptions to their lives, such as chronic health conditions? We conduct a qualitative study of families where a child was diagnosed with Type-1 diabetes. Inspired by a dance metaphor, we explain how families (1) gather materials for movement, (2) link movements into phrases, and (3) develop an orchestrated style of care as they sense and respond to the dynamic requirements of caregiving when faced with insufficient or unfeasible market solutions. Adding this new perspective to the managerial view used by prior consumer research on family care, we propose an extended perspective on care, which better accounts for how families search to restore life balance in challenging circumstances. This extended perspective illuminates new aspects of consumer engagement with paid and non-paid service providers, and opens avenues for future research in the domain of family care.


Original languageEnglish
JournalJournal of Marketing Management
Early online date22 Jun 2020
Publication statusE-pub ahead of print - 22 Jun 2020


  • family care, family management, orchestration, dance, chronic health condition

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