TY - JOUR
T1 - Regulatory Framing and Collective Action: The Interplay of Individual Self-Regulation and Group Behavior
AU - Quinn, Kimberly
AU - Olson, JM
PY - 2011/10/1
Y1 - 2011/10/1
N2 - Two studies examined the relations between regulatory focus and collective action. In Study 1, undergraduate women expressed stronger action intentions when they were primed to consider prevention (ought-self) self-discrepancies than promotion (ideal-self) self-discrepancies, suggesting that collective action is more likely to occur when individuals are prevention-rather than promotion-focused. In Study 2, however, prevention-focused women expressed stronger action intentions in response to security framing, whereas promotion-focused women expressed stronger action intentions in response to achievement framing. This suggests that the relative disinterest in collective action among promotion-focused individuals can be overcome with the appropriate promotion-focused framing. Implications for analyses of both collective action and regulatory focus are discussed.
AB - Two studies examined the relations between regulatory focus and collective action. In Study 1, undergraduate women expressed stronger action intentions when they were primed to consider prevention (ought-self) self-discrepancies than promotion (ideal-self) self-discrepancies, suggesting that collective action is more likely to occur when individuals are prevention-rather than promotion-focused. In Study 2, however, prevention-focused women expressed stronger action intentions in response to security framing, whereas promotion-focused women expressed stronger action intentions in response to achievement framing. This suggests that the relative disinterest in collective action among promotion-focused individuals can be overcome with the appropriate promotion-focused framing. Implications for analyses of both collective action and regulatory focus are discussed.
U2 - 10.1111/j.1559-1816.2011.00829.x
DO - 10.1111/j.1559-1816.2011.00829.x
M3 - Article
SN - 1559-1816
VL - 41
SP - 2457
EP - 2478
JO - Journal of Applied Social Psychology
JF - Journal of Applied Social Psychology
IS - 10
ER -