Qualitative data analysis: exploring themes, metaphors and stories

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Qualitative data analysis: exploring themes, metaphors and stories. / Cassell, Catherine; Bishop, Vicky .

In: European Management Review, 20.05.2018.

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@article{2918861e6949424ebb5d9e89561b1eed,
title = "Qualitative data analysis:: exploring themes, metaphors and stories",
abstract = "This paper explores the processes and outcomes of using three different forms of data analytic processes to analyse the same set of qualitative data. The dataset are 24 in-depth qualitative interviews with taxi drivers about their experiences of dignity at work. To enable an effective comparison of techniques, three types of analysis are used which rely on similar categorization processes: template analysis; story analysis; and metaphor analysis. In presenting the analysis the aims are to draw attention to the research questions and opportunities for theorising that might be enabled by a given analytic approach and highlight some of the rich variety of analytic approaches available to the qualitative management researcher. Hence we offer a novel, empirical account of the practical use of these three approaches with the intention of potentially expanding the analytic toolkit of other qualitative researchers and promoting the use of a range of different forms of qualitative data analysis. It is argued that given the increasing trend towards standardisation in qualitative management research, it is important to promote alternatives within the qualitative researcher{\textquoteright}s analytic toolkit. ",
keywords = "qualitative , qualitative data analysis , taxi drivers , stories , metaphors , thematic analysis",
author = "Catherine Cassell and Vicky Bishop",
year = "2018",
month = may,
day = "20",
doi = "10.1111/emre.12176",
language = "English",
journal = "European Management Review",
issn = "1740-4754",
publisher = "Wiley-Blackwell",

}

RIS

TY - JOUR

T1 - Qualitative data analysis:

T2 - exploring themes, metaphors and stories

AU - Cassell, Catherine

AU - Bishop, Vicky

PY - 2018/5/20

Y1 - 2018/5/20

N2 - This paper explores the processes and outcomes of using three different forms of data analytic processes to analyse the same set of qualitative data. The dataset are 24 in-depth qualitative interviews with taxi drivers about their experiences of dignity at work. To enable an effective comparison of techniques, three types of analysis are used which rely on similar categorization processes: template analysis; story analysis; and metaphor analysis. In presenting the analysis the aims are to draw attention to the research questions and opportunities for theorising that might be enabled by a given analytic approach and highlight some of the rich variety of analytic approaches available to the qualitative management researcher. Hence we offer a novel, empirical account of the practical use of these three approaches with the intention of potentially expanding the analytic toolkit of other qualitative researchers and promoting the use of a range of different forms of qualitative data analysis. It is argued that given the increasing trend towards standardisation in qualitative management research, it is important to promote alternatives within the qualitative researcher’s analytic toolkit.

AB - This paper explores the processes and outcomes of using three different forms of data analytic processes to analyse the same set of qualitative data. The dataset are 24 in-depth qualitative interviews with taxi drivers about their experiences of dignity at work. To enable an effective comparison of techniques, three types of analysis are used which rely on similar categorization processes: template analysis; story analysis; and metaphor analysis. In presenting the analysis the aims are to draw attention to the research questions and opportunities for theorising that might be enabled by a given analytic approach and highlight some of the rich variety of analytic approaches available to the qualitative management researcher. Hence we offer a novel, empirical account of the practical use of these three approaches with the intention of potentially expanding the analytic toolkit of other qualitative researchers and promoting the use of a range of different forms of qualitative data analysis. It is argued that given the increasing trend towards standardisation in qualitative management research, it is important to promote alternatives within the qualitative researcher’s analytic toolkit.

KW - qualitative

KW - qualitative data analysis

KW - taxi drivers

KW - stories

KW - metaphors

KW - thematic analysis

U2 - 10.1111/emre.12176

DO - 10.1111/emre.12176

M3 - Article

JO - European Management Review

JF - European Management Review

SN - 1740-4754

ER -