Pro-anorexia: extensions of ingrained concepts

Pro-anorexia is an internet-based movement that hails eating disorders as a lifestyle choice. This article aims to reveal pro-anorexia members’ underlying conceptualisations of anorexia that contribute to the maintenance of the disorder. Cognitive linguistic analysis was undertaken on a corpus of data collected from systematically selected pro-anorexia websites. The findings show that the members structure their eating disorder experiences through two central conceptual metaphors: ANOREXIA IS A SKILL and ANOREXIA IS A RELIGION. It is argued that these structures represent an extension of, rather than a radical break from, the accepted conceptualisations of female beauty in Western society. This view challenges the legitimacy of public anger that has been directed towards the pro-anorexia movement and its members.