Price setting in online markets: does IT click?
Research output: Contribution to journal › Article › peer-review
Colleges, School and Institutes
- UC Berkeley
- Federal Reserve Bank of Boston
Using a unique dataset of daily US and UK price listings and the associated number of clicks for precisely defined goods from a major shopping platform, we shed new light on how prices are set in online markets, which have a number of special properties such as low search costs, low costs of monitoring competitors' prices, and low costs of nominal price adjustment. We document that although online prices change more frequently than offline prices, they nevertheless exhibit relatively long spells of fixed prices. By many metrics, such as large size and low synchronization of price changes, considerable cross-sectional dispersion, and low sensitivity to predictable or unanticipated changes in demand conditions, online prices are as imperfect as offline prices. Our findings suggest a need for more research on the sources of price rigidities and dispersion, as well as on the relative role of menu and search costs in online-pricing frictions.
|Number of pages||48|
|Journal||Journal of the European Economic Association|
|Early online date||10 Jan 2018|
|Publication status||Published - Dec 2018|