Abstract
The frequency and ferocity of recent natural disasters have necessitated the urgency and relevance of disaster-related research to mitigate risk and hasten recovery. While there is a proliferation of studies on the impact of disasters on property, life, communities and the environment, much remains unknown about entrepreneurial challenges and behaviours post-disaster. This paper investigates how Entrepreneurial Marketing (EM) is enacted in post-disaster settings to facilitate speedy business recovery. We examined the post-quake experiences of small business entrepreneurs by using inductive research and adopting a ‘theories-in-use’ approach. Research propositions are developed that capture the dynamics of the business environment which influence entrepreneurial decisions, actions and EM behaviour. A new definition is offered in the light of this study and an EM Post-Disaster Business Recovery (EMPDBR) Framework is provided. This framework highlights opportunity-seeking, resource-organising, creating customer value and accepting risk (ORCAr) as concepts that are markedly different in the post-disaster context.
Original language | English |
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Pages (from-to) | 83-92 |
Number of pages | 10 |
Journal | Journal of Business Research |
Volume | 113 |
Early online date | 29 Mar 2019 |
DOIs | |
Publication status | Published - May 2020 |
Keywords
- Business disaster recovery
- Entrepreneurial marketing
- Opportunity-seeking
- Resource-leveraging
- Risk
- Value-creation
ASJC Scopus subject areas
- Marketing