"Passive-active advertising avoidance in China"

Douglas West, G Prendergast, WL Cheung

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Pages4-6
Number of pages3
Publication statusPublished - 1 Jan 2008
EventAmerican Academy of Advertising Annual Conference -
Duration: 1 Jan 2008 → …

Conference

ConferenceAmerican Academy of Advertising Annual Conference
Period1/01/08 → …

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