Organizational Buying and Advertising Agency-Client Relationships in China

G Prendergast, YZ Shi, Douglas West

Research output: Contribution to journal › Article

26 Citations (Scopus)

Cite this

@article{7125d88fb6e844e3a5799ff1b87b694a,

title = "Organizational Buying and Advertising Agency-Client Relationships in China",

author = "G Prendergast and YZ Shi and Douglas West",

year = "2001",

month = jan,

day = "1",

language = "English",

volume = "30",

pages = "61--71",

journal = "Journal of Advertising",

publisher = "Taylor & Francis",

number = "2",

}