Of mechanisms and myths: conceptualising states’ “Soft Power” strategies through sports mega-events

Research output: Contribution to journalArticlepeer-review

Colleges, School and Institutes


Joseph Nye’s concept of “soft power” has become an increasingly used term to help explain why states—including so-called “emerging states”—are paying greater attention to acquiring various forms of cultural and political attraction. However, within mainstream International Relations, Political Science, and Sport Studies literature, a continuous debate remains as to what actually constitutes soft power, how national leaders go about acquiring it, and how forms of attraction convert into power outcomes in both the short- and long-term. This analysis endeavours to overcome these issues by offering an “ideal type” model that details states’ soft power strategies, the mechanisms they use, and the tangible future outcomes they gain.


Original languageEnglish
Pages (from-to)251-272
Number of pages21
JournalDiplomacy and Statecraft
Issue number2
Publication statusPublished - 10 May 2016


  • sports mega-events , football world cup , soft power , sport diplomacy , Germany , Qatar