Non-market Social and Political Strategies – New Integrative Approaches and Interdisciplinary Borrowings
Research output: Contribution to journal › Article › peer-review
- Middlesex Univ
This paper introduces a special issue of the British Journal of Management on social and political strategies in the non-market environment. On the one hand, it reviews the extant research on the possible forms of interaction between Corporate Social Responsibility (CSR) strategies and Corporate Political Activity (CPA): CSR-CPA complementarity, CSR-CPA substitution and mutual exclusion between CPA and CSR. On the other hand, the paper provides an overview of the recent contributions of non-business disciplines – psychology, sociology, economics, politics and history – to nonmarket scholarship and, above all, the potential future scholarly contributions of these disciplines.
|Journal||British Journal of Management|
|Early online date||10 Nov 2017|
|Publication status||Published - 2017|