Neuroliberalism: Cognition, Context, and the Geographical Bounding of Rationality

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Colleges, School and Institutes

External organisations

  • University of Edinburgh, The
  • Aberystwyth Univ


Focusing on the rise of the behavioural sciences within the design and implementation of public policy, this paper introduces the concept of neuroliberalism and suggests that it could offer a creative context within which to interpret related governmental developments. Understanding neuroliberalism as a system of government that targets the more-than-rational aspects of human behaviour, this paper considers the particular contribution that geographical theories of context and spatial representation can make to a critical analysis of this evolving governmental project.


Original languageEnglish
JournalProgress in Human Geography
Early online date4 Jun 2018
Publication statusE-pub ahead of print - 4 Jun 2018


  • governance, neuroscience, behavioural economics, behaviour change, public policy