Marketing strategy and corporate social responsibility

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Authors

Details

Original languageEnglish
Title of host publicationThe Routledge Companion to Strategic Marketing
EditorsBodo Schlegelmilch, Russell Winer
Publication statusE-pub ahead of print - 24 Nov 2020

Publication series

NameRoutledge Companions in Business, Management and Marketing

Keywords

  • Marketing Strategy, Corporate Social Responsibility