Marketing strategy and corporate social responsibility

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Authors

Details

Original languageEnglish
Title of host publicationThe Routledge Companion to Strategic Marketing
EditorsBodo Schlegelmilch, Russell Winer
Publication statusE-pub ahead of print - 24 Nov 2020

Publication series

NameRoutledge Companions in Business, Management and Marketing

Keywords

  • Marketing Strategy, Corporate Social Responsibility
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DOI

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