Making and unmaking cosmopolitans: an experimental test of the mediating role of emotions in international development appeals

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Making and unmaking cosmopolitans : an experimental test of the mediating role of emotions in international development appeals. / Hudson, David; Laehn, N. Susan; Dasandi, Niheer; vanHeerde-Hudson, Jennifer.

In: Social Science Quarterly, Vol. 100, No. 3, 05.2019, p. 544-564.

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@article{f7d439e82d70486e989a47a8c4a4b46d,
title = "Making and unmaking cosmopolitans: an experimental test of the mediating role of emotions in international development appeals",
abstract = "Objective: In this article, we test whether emotions mediate the effect of international development appeals on cosmopolitanism and donation behavior. Methods: We design and conduct a lab experiment to test the impact of representations of global poverty on participants{\textquoteright} cosmopolitan sentiments and their likelihood to donate to development charities. We use multiple mediation analysis to test the intervening role of six emotional responses—anger, guilt, solidarity, hope, repulsion, and pity—as causal pathways to our two outcomes of interest: cosmopolitanism and donations. Results: Hope is the most consistent and powerful pathway through which appeals affect respondents{\textquoteright} sense of cosmopolitanism and willingness to donate. Negative imagery and text erode people's sense of hope, but drive donations, particularly via guilt. Conclusions: Our findings suggest we should move away from a mono-causal view of emotional responses to disaster and development imagery, and provide a cautionary tale for practitioners: using negative imagery can undermine the public's sense of hope and cosmopolitanism.",
author = "David Hudson and Laehn, {N. Susan} and Niheer Dasandi and Jennifer vanHeerde-Hudson",
year = "2019",
month = may,
doi = "10.1111/ssqu.12587",
language = "English",
volume = "100",
pages = "544--564",
journal = "Social Science Quarterly",
issn = "0038-4941",
publisher = "Wiley-Blackwell",
number = "3",

}

RIS

TY - JOUR

T1 - Making and unmaking cosmopolitans

T2 - an experimental test of the mediating role of emotions in international development appeals

AU - Hudson, David

AU - Laehn, N. Susan

AU - Dasandi, Niheer

AU - vanHeerde-Hudson, Jennifer

PY - 2019/5

Y1 - 2019/5

N2 - Objective: In this article, we test whether emotions mediate the effect of international development appeals on cosmopolitanism and donation behavior. Methods: We design and conduct a lab experiment to test the impact of representations of global poverty on participants’ cosmopolitan sentiments and their likelihood to donate to development charities. We use multiple mediation analysis to test the intervening role of six emotional responses—anger, guilt, solidarity, hope, repulsion, and pity—as causal pathways to our two outcomes of interest: cosmopolitanism and donations. Results: Hope is the most consistent and powerful pathway through which appeals affect respondents’ sense of cosmopolitanism and willingness to donate. Negative imagery and text erode people's sense of hope, but drive donations, particularly via guilt. Conclusions: Our findings suggest we should move away from a mono-causal view of emotional responses to disaster and development imagery, and provide a cautionary tale for practitioners: using negative imagery can undermine the public's sense of hope and cosmopolitanism.

AB - Objective: In this article, we test whether emotions mediate the effect of international development appeals on cosmopolitanism and donation behavior. Methods: We design and conduct a lab experiment to test the impact of representations of global poverty on participants’ cosmopolitan sentiments and their likelihood to donate to development charities. We use multiple mediation analysis to test the intervening role of six emotional responses—anger, guilt, solidarity, hope, repulsion, and pity—as causal pathways to our two outcomes of interest: cosmopolitanism and donations. Results: Hope is the most consistent and powerful pathway through which appeals affect respondents’ sense of cosmopolitanism and willingness to donate. Negative imagery and text erode people's sense of hope, but drive donations, particularly via guilt. Conclusions: Our findings suggest we should move away from a mono-causal view of emotional responses to disaster and development imagery, and provide a cautionary tale for practitioners: using negative imagery can undermine the public's sense of hope and cosmopolitanism.

UR - http://www.scopus.com/inward/record.url?scp=85062783383&partnerID=8YFLogxK

U2 - 10.1111/ssqu.12587

DO - 10.1111/ssqu.12587

M3 - Article

AN - SCOPUS:85062783383

VL - 100

SP - 544

EP - 564

JO - Social Science Quarterly

JF - Social Science Quarterly

SN - 0038-4941

IS - 3

ER -