Keep calm and carry on: European consumers and the development of persistent resilience in the face of austerity

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Keep calm and carry on : European consumers and the development of persistent resilience in the face of austerity. / Szmigin, Isabelle; O'Loughlin, Deirdre; McEachern, Morven; Karantinou, Kalipso; Barbosa, Belem; Lamprinakos, Grigorios; Fernandez-Moya, Maria Eugenia.

In: European Journal of Marketing, 10.06.2020.

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Szmigin, Isabelle ; O'Loughlin, Deirdre ; McEachern, Morven ; Karantinou, Kalipso ; Barbosa, Belem ; Lamprinakos, Grigorios ; Fernandez-Moya, Maria Eugenia. / Keep calm and carry on : European consumers and the development of persistent resilience in the face of austerity. In: European Journal of Marketing. 2020.

Bibtex

@article{2a012b59a0564a729c80f43026d3291a,
title = "Keep calm and carry on: European consumers and the development of persistent resilience in the face of austerity",
abstract = "PurposeIn the context of European consumers{\textquoteright} experiences of austerity, this study aims to advance current resilience theory in marketing through developing persistent resilience from a context of austerity influenced consumption.Design/methodology/approachFollowing an interpretivist approach, thirty-eight face to face, in-depth interviews were conducted with European consumers from Ireland, UK, Spain, Portugal, Italy and Greece who were affected in some way by the global financial crisis.FindingsBuilding upon limited conceptual and empirical investigations in social geography, our analysis identifies the themes of persistent stressors and temporal orientation as constants, alongside day-to-day coping, relating and pragmatism, consumer adjustment, repertoires of resistance and transformation as key elements of persistent resilience within the consumption context of austerity.Research limitations/implicationsOur study addresses the limited theoretical and empirical focus on persistent resilience and austerity and directly contributes to consumer behaviour and marketing theory in understanding persistent resilience and its implications.Practical ImplicationsChanges to behaviours as a result of persistent resilience included reducing and stopping consumption, discount shopping, alternative consumption in the form of growing or making and mindful consumption through wastage reduction and re-use.Social ImplicationsOur study highlights the significant social impact of austerity while also identifying positive outcomes for social relations among family, friends and the wider community.Originality/valueThis study develops and extends Golubchikov{\textquoteright}s (2011) conceptual theory of persistent resilience through analysis of European consumer responses to austerity, identifying keyconsumption characteristics relevant for marketing theory and practice.",
keywords = "Austerity, Consumer transformation, Coping strategies, European consumers, Financial crisis, Persistent resilience",
author = "Isabelle Szmigin and Deirdre O'Loughlin and Morven McEachern and Kalipso Karantinou and Belem Barbosa and Grigorios Lamprinakos and Fernandez-Moya, {Maria Eugenia}",
year = "2020",
month = jun,
day = "10",
doi = "10.1108/EJM-04-2018-0253",
language = "English",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald",

}

RIS

TY - JOUR

T1 - Keep calm and carry on

T2 - European consumers and the development of persistent resilience in the face of austerity

AU - Szmigin, Isabelle

AU - O'Loughlin, Deirdre

AU - McEachern, Morven

AU - Karantinou, Kalipso

AU - Barbosa, Belem

AU - Lamprinakos, Grigorios

AU - Fernandez-Moya, Maria Eugenia

PY - 2020/6/10

Y1 - 2020/6/10

N2 - PurposeIn the context of European consumers’ experiences of austerity, this study aims to advance current resilience theory in marketing through developing persistent resilience from a context of austerity influenced consumption.Design/methodology/approachFollowing an interpretivist approach, thirty-eight face to face, in-depth interviews were conducted with European consumers from Ireland, UK, Spain, Portugal, Italy and Greece who were affected in some way by the global financial crisis.FindingsBuilding upon limited conceptual and empirical investigations in social geography, our analysis identifies the themes of persistent stressors and temporal orientation as constants, alongside day-to-day coping, relating and pragmatism, consumer adjustment, repertoires of resistance and transformation as key elements of persistent resilience within the consumption context of austerity.Research limitations/implicationsOur study addresses the limited theoretical and empirical focus on persistent resilience and austerity and directly contributes to consumer behaviour and marketing theory in understanding persistent resilience and its implications.Practical ImplicationsChanges to behaviours as a result of persistent resilience included reducing and stopping consumption, discount shopping, alternative consumption in the form of growing or making and mindful consumption through wastage reduction and re-use.Social ImplicationsOur study highlights the significant social impact of austerity while also identifying positive outcomes for social relations among family, friends and the wider community.Originality/valueThis study develops and extends Golubchikov’s (2011) conceptual theory of persistent resilience through analysis of European consumer responses to austerity, identifying keyconsumption characteristics relevant for marketing theory and practice.

AB - PurposeIn the context of European consumers’ experiences of austerity, this study aims to advance current resilience theory in marketing through developing persistent resilience from a context of austerity influenced consumption.Design/methodology/approachFollowing an interpretivist approach, thirty-eight face to face, in-depth interviews were conducted with European consumers from Ireland, UK, Spain, Portugal, Italy and Greece who were affected in some way by the global financial crisis.FindingsBuilding upon limited conceptual and empirical investigations in social geography, our analysis identifies the themes of persistent stressors and temporal orientation as constants, alongside day-to-day coping, relating and pragmatism, consumer adjustment, repertoires of resistance and transformation as key elements of persistent resilience within the consumption context of austerity.Research limitations/implicationsOur study addresses the limited theoretical and empirical focus on persistent resilience and austerity and directly contributes to consumer behaviour and marketing theory in understanding persistent resilience and its implications.Practical ImplicationsChanges to behaviours as a result of persistent resilience included reducing and stopping consumption, discount shopping, alternative consumption in the form of growing or making and mindful consumption through wastage reduction and re-use.Social ImplicationsOur study highlights the significant social impact of austerity while also identifying positive outcomes for social relations among family, friends and the wider community.Originality/valueThis study develops and extends Golubchikov’s (2011) conceptual theory of persistent resilience through analysis of European consumer responses to austerity, identifying keyconsumption characteristics relevant for marketing theory and practice.

KW - Austerity

KW - Consumer transformation

KW - Coping strategies

KW - European consumers

KW - Financial crisis

KW - Persistent resilience

UR - http://www.scopus.com/inward/record.url?scp=85086155660&partnerID=8YFLogxK

U2 - 10.1108/EJM-04-2018-0253

DO - 10.1108/EJM-04-2018-0253

M3 - Article

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

ER -