Kafkaesque institutions at the base of the pyramid

Research output: Contribution to journalArticle

Authors

External organisations

  • Indian Institute of Management Calcutta

Abstract

Impelled by neo-liberal ideology, base-of-the-pyramid (BOP) and subsistence market discourses have put emphases on markets, profits and entrepreneurialism. Because of this ideological mooring, there is a marginal understanding of the role of the State and its impact on the poor in these discourses. Franz Kafka’s work provides a critical perspective on the role of the State in BOP or subsistence settings. This ethnographic study in India examines transactions related to land and highlights the Kafkaesque nature of the State. The institutional setting is fraught with Kafkaesque elements such as inaccessible and indecipherable legality, abusive power relations and alienation of subaltern subjects. It further shows that the illicit character of the State is an important reason for illegal practices in subaltern settings.

Details

Original languageEnglish
Pages (from-to)1619-1646
Number of pages28
JournalJournal of Marketing Management
Volume32
Issue number17-18
Early online date11 Nov 2016
Publication statusPublished - 21 Nov 2016

Keywords

  • base of the pyramid, illegality, institutional context, Kafka, State, Subaltern

ASJC Scopus subject areas