Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising

Research output: Contribution to journalEditorialpeer-review

Standard

Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising. / Moraes, Caroline; Michaelidou, Nina.

In: Journal of Business Ethics, Vol. 141, No. 2, 03.2017, p. 231–233.

Research output: Contribution to journalEditorialpeer-review

Harvard

APA

Vancouver

Author

Bibtex

@article{0025981c76dd4bdea3b381cb2758e7a2,
title = "Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising",
abstract = "The field of marketing and consumer ethics has evolved considerably over the past 20 years, yet research on specific areas of advertising ethics remains limited. This limitation persists despite developments in digital technologies, and the impact they have had on advertising practice generally and online advertising more specifically. Online media are becoming increasingly populated by advertising content, as consumers continuously navigate ever-evolving mediascapes. Thus, there is a need to examine the ethical issues associated with the use of controversial advertising online, as well as consumers{\textquoteright} responses to such ads. This special thematic symposium addresses this literature gap, which is at the intersection of consumer ethics, e-marketing, and controversial advertising. The two papers in the special thematic symposium present new research in this area, along with some initial ethical implications as well as potential for future research.",
author = "Caroline Moraes and Nina Michaelidou",
year = "2017",
month = mar,
doi = "10.1007/s10551-015-2754-6",
language = "English",
volume = "141",
pages = "231–233",
journal = "Journal of Business Ethics",
issn = "0167-4544",
publisher = "Springer",
number = "2",

}

RIS

TY - JOUR

T1 - Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising

AU - Moraes, Caroline

AU - Michaelidou, Nina

PY - 2017/3

Y1 - 2017/3

N2 - The field of marketing and consumer ethics has evolved considerably over the past 20 years, yet research on specific areas of advertising ethics remains limited. This limitation persists despite developments in digital technologies, and the impact they have had on advertising practice generally and online advertising more specifically. Online media are becoming increasingly populated by advertising content, as consumers continuously navigate ever-evolving mediascapes. Thus, there is a need to examine the ethical issues associated with the use of controversial advertising online, as well as consumers’ responses to such ads. This special thematic symposium addresses this literature gap, which is at the intersection of consumer ethics, e-marketing, and controversial advertising. The two papers in the special thematic symposium present new research in this area, along with some initial ethical implications as well as potential for future research.

AB - The field of marketing and consumer ethics has evolved considerably over the past 20 years, yet research on specific areas of advertising ethics remains limited. This limitation persists despite developments in digital technologies, and the impact they have had on advertising practice generally and online advertising more specifically. Online media are becoming increasingly populated by advertising content, as consumers continuously navigate ever-evolving mediascapes. Thus, there is a need to examine the ethical issues associated with the use of controversial advertising online, as well as consumers’ responses to such ads. This special thematic symposium addresses this literature gap, which is at the intersection of consumer ethics, e-marketing, and controversial advertising. The two papers in the special thematic symposium present new research in this area, along with some initial ethical implications as well as potential for future research.

U2 - 10.1007/s10551-015-2754-6

DO - 10.1007/s10551-015-2754-6

M3 - Editorial

VL - 141

SP - 231

EP - 233

JO - Journal of Business Ethics

JF - Journal of Business Ethics

SN - 0167-4544

IS - 2

ER -