Interrogating States’ Soft Power Strategies: A Case Study of Sports Mega-Events in Brazil and the UK

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Interrogating States’ Soft Power Strategies: A Case Study of Sports Mega-Events in Brazil and the UK. / Grix, Jonathan; Brannagan, Paul; Houlihan, Barrie .

In: Global Society, Vol. 29, No. 3, 2015, p. 463-479.

Research output: Contribution to journalArticlepeer-review

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@article{1241163005974da0bca699031bad8a1d,
title = "Interrogating States{\textquoteright} Soft Power Strategies: A Case Study of Sports Mega-Events in Brazil and the UK",
abstract = "Central to this article is the use of sports mega-events as part of a state's “soft power” strategy. The article offers two things: first, a critique of the “soft power” concept and a clearer understanding of what it refers to by drawing on the political use of sports mega-events by states; second, the article seeks to understand how and why sports mega-events are attractive to states with different political systems and at different stages of economic development. To this end a case study of an advanced capitalist state (London Olympics, 2012) and a so-called “emerging” state (FIFA World Cup, 2014; Rio Olympics, 2016) will be undertaken in order to shed light on the role of sports events as part of soft power strategies across different categories of states.",
keywords = "soft power and sport , sports mega-events ",
author = "Jonathan Grix and Paul Brannagan and Barrie Houlihan",
year = "2015",
doi = "10.1080/13600826.2015.1047743",
language = "English",
volume = "29",
pages = "463--479",
journal = "Global Society",
issn = "1360-0826",
publisher = "Taylor & Francis",
number = "3",

}

RIS

TY - JOUR

T1 - Interrogating States’ Soft Power Strategies: A Case Study of Sports Mega-Events in Brazil and the UK

AU - Grix, Jonathan

AU - Brannagan, Paul

AU - Houlihan, Barrie

PY - 2015

Y1 - 2015

N2 - Central to this article is the use of sports mega-events as part of a state's “soft power” strategy. The article offers two things: first, a critique of the “soft power” concept and a clearer understanding of what it refers to by drawing on the political use of sports mega-events by states; second, the article seeks to understand how and why sports mega-events are attractive to states with different political systems and at different stages of economic development. To this end a case study of an advanced capitalist state (London Olympics, 2012) and a so-called “emerging” state (FIFA World Cup, 2014; Rio Olympics, 2016) will be undertaken in order to shed light on the role of sports events as part of soft power strategies across different categories of states.

AB - Central to this article is the use of sports mega-events as part of a state's “soft power” strategy. The article offers two things: first, a critique of the “soft power” concept and a clearer understanding of what it refers to by drawing on the political use of sports mega-events by states; second, the article seeks to understand how and why sports mega-events are attractive to states with different political systems and at different stages of economic development. To this end a case study of an advanced capitalist state (London Olympics, 2012) and a so-called “emerging” state (FIFA World Cup, 2014; Rio Olympics, 2016) will be undertaken in order to shed light on the role of sports events as part of soft power strategies across different categories of states.

KW - soft power and sport

KW - sports mega-events

U2 - 10.1080/13600826.2015.1047743

DO - 10.1080/13600826.2015.1047743

M3 - Article

VL - 29

SP - 463

EP - 479

JO - Global Society

JF - Global Society

SN - 1360-0826

IS - 3

ER -