Abstract
Central to this article is the use of sports mega-events as part of a state's “soft power” strategy. The article offers two things: first, a critique of the “soft power” concept and a clearer understanding of what it refers to by drawing on the political use of sports mega-events by states; second, the article seeks to understand how and why sports mega-events are attractive to states with different political systems and at different stages of economic development. To this end a case study of an advanced capitalist state (London Olympics, 2012) and a so-called “emerging” state (FIFA World Cup, 2014; Rio Olympics, 2016) will be undertaken in order to shed light on the role of sports events as part of soft power strategies across different categories of states.
| Original language | English |
|---|---|
| Pages (from-to) | 463-479 |
| Number of pages | 16 |
| Journal | Global Society |
| Volume | 29 |
| Issue number | 3 |
| Early online date | 10 Jun 2015 |
| DOIs | |
| Publication status | Published - 2015 |
Keywords
- soft power and sport
- sports mega-events
ASJC Scopus subject areas
- General Social Sciences
