International development NGOs, representations in fundraising appeals and public attitudes in UK–Africa relations

Research output: Chapter in Book/Report/Conference proceedingChapter

Standard

International development NGOs, representations in fundraising appeals and public attitudes in UK–Africa relations. / Beswick, Danielle; Dasandi, Niheer; Hudson, David; Vanheerde-hudson, Jennifer.

Britain and Africa in the twenty-first century: Between ambition and pragmatism. ed. / Danielle Beswick; Jonathan Fisher; Stephen R. Hurt. Manchester University Press, 2019.

Research output: Chapter in Book/Report/Conference proceedingChapter

Harvard

Beswick, D, Dasandi, N, Hudson, D & Vanheerde-hudson, J 2019, International development NGOs, representations in fundraising appeals and public attitudes in UK–Africa relations. in D Beswick, J Fisher & SR Hurt (eds), Britain and Africa in the twenty-first century: Between ambition and pragmatism. Manchester University Press. https://doi.org/10.7765/9781526134141.00020

APA

Beswick, D., Dasandi, N., Hudson, D., & Vanheerde-hudson, J. (2019). International development NGOs, representations in fundraising appeals and public attitudes in UK–Africa relations. In D. Beswick, J. Fisher, & S. R. Hurt (Eds.), Britain and Africa in the twenty-first century: Between ambition and pragmatism Manchester University Press. https://doi.org/10.7765/9781526134141.00020

Vancouver

Beswick D, Dasandi N, Hudson D, Vanheerde-hudson J. International development NGOs, representations in fundraising appeals and public attitudes in UK–Africa relations. In Beswick D, Fisher J, Hurt SR, editors, Britain and Africa in the twenty-first century: Between ambition and pragmatism. Manchester University Press. 2019 https://doi.org/10.7765/9781526134141.00020

Author

Beswick, Danielle ; Dasandi, Niheer ; Hudson, David ; Vanheerde-hudson, Jennifer. / International development NGOs, representations in fundraising appeals and public attitudes in UK–Africa relations. Britain and Africa in the twenty-first century: Between ambition and pragmatism. editor / Danielle Beswick ; Jonathan Fisher ; Stephen R. Hurt. Manchester University Press, 2019.

Bibtex

@inbook{af6c5a7d14a94ad0ada57dcaad9a954e,
title = "International development NGOs, representations in fundraising appeals and public attitudes in UK–Africa relations",
abstract = "This chapter examines how the images and representations used in fundraising appeals by international development non-governmental organisations (NGOs) have shaped UK public attitudes towards Africa, Africans and UK–Africa relations. Despite efforts at change, many charity appeals make widespread use of shocking images of African children, devoid of any broader context, in order to induce the viewer to donate. In doing so, they have helped produce a narrative around UK–Africa relations in which the UK public is cast as the {\textquoteleft}powerful giver{\textquoteright} and Africans are portrayed as {\textquoteleft}grateful receivers{\textquoteright}. NGOs face a dilemma: negative representations allow organisations to raise funds that enable them to support vulnerable people in Africa and around the world; but they also negatively influence and shape attitudes of the British public towards poverty in Africa more generally. Through an analysis of a recent Oxfam campaign and reporting on new research using survey experiments, the chapter shows that by appealing to more positive emotions, such as hope and solidarity, NGOs can both raise funds for development work, and help to change the narrative around UK–Africa relations.",
author = "Danielle Beswick and Niheer Dasandi and David Hudson and Jennifer Vanheerde-hudson",
year = "2019",
month = jul,
day = "11",
doi = "10.7765/9781526134141.00020",
language = "English",
editor = "Danielle Beswick and Jonathan Fisher and Hurt, {Stephen R.}",
booktitle = "Britain and Africa in the twenty-first century",
publisher = "Manchester University Press",
address = "United Kingdom",

}

RIS

TY - CHAP

T1 - International development NGOs, representations in fundraising appeals and public attitudes in UK–Africa relations

AU - Beswick, Danielle

AU - Dasandi, Niheer

AU - Hudson, David

AU - Vanheerde-hudson, Jennifer

PY - 2019/7/11

Y1 - 2019/7/11

N2 - This chapter examines how the images and representations used in fundraising appeals by international development non-governmental organisations (NGOs) have shaped UK public attitudes towards Africa, Africans and UK–Africa relations. Despite efforts at change, many charity appeals make widespread use of shocking images of African children, devoid of any broader context, in order to induce the viewer to donate. In doing so, they have helped produce a narrative around UK–Africa relations in which the UK public is cast as the ‘powerful giver’ and Africans are portrayed as ‘grateful receivers’. NGOs face a dilemma: negative representations allow organisations to raise funds that enable them to support vulnerable people in Africa and around the world; but they also negatively influence and shape attitudes of the British public towards poverty in Africa more generally. Through an analysis of a recent Oxfam campaign and reporting on new research using survey experiments, the chapter shows that by appealing to more positive emotions, such as hope and solidarity, NGOs can both raise funds for development work, and help to change the narrative around UK–Africa relations.

AB - This chapter examines how the images and representations used in fundraising appeals by international development non-governmental organisations (NGOs) have shaped UK public attitudes towards Africa, Africans and UK–Africa relations. Despite efforts at change, many charity appeals make widespread use of shocking images of African children, devoid of any broader context, in order to induce the viewer to donate. In doing so, they have helped produce a narrative around UK–Africa relations in which the UK public is cast as the ‘powerful giver’ and Africans are portrayed as ‘grateful receivers’. NGOs face a dilemma: negative representations allow organisations to raise funds that enable them to support vulnerable people in Africa and around the world; but they also negatively influence and shape attitudes of the British public towards poverty in Africa more generally. Through an analysis of a recent Oxfam campaign and reporting on new research using survey experiments, the chapter shows that by appealing to more positive emotions, such as hope and solidarity, NGOs can both raise funds for development work, and help to change the narrative around UK–Africa relations.

U2 - 10.7765/9781526134141.00020

DO - 10.7765/9781526134141.00020

M3 - Chapter

BT - Britain and Africa in the twenty-first century

A2 - Beswick, Danielle

A2 - Fisher, Jonathan

A2 - Hurt, Stephen R.

PB - Manchester University Press

ER -