Interacting contributions of different departments to brand success

Leslie de Chernatony, S Cottam (nee Drury)

Research output: Contribution to conference (unpublished) › Paper

25 Citations (Scopus)

Original language	English
Pages	297-304
Number of pages	8
DOIs	https://doi.org/10.1016/j.jbusres.2007.12.005
Publication status	Published - 1 Mar 2009
Event	Spring International Conference on Brand Management 2007, 2007. Birmingham, England - Duration: 1 Mar 2009 → …

Conference	Spring International Conference on Brand Management 2007, 2007. Birmingham, England
Period	1/03/09 → …

Keywords

@conference{51210b5eb94b44f386aef71e394c020d,

title = "Interacting contributions of different departments to brand success",

keywords = "Brand, Customer services, Services, Marketing, HR",

author = "{de Chernatony}, Leslie and {Cottam (nee Drury)}, S",

year = "2009",

month = mar,

day = "1",

doi = "10.1016/j.jbusres.2007.12.005",

language = "English",

pages = "297--304",

note = "Spring International Conference on Brand Management 2007, 2007. Birmingham, England ; Conference date: 01-03-2009",

}

TY - CONF

T1 - Interacting contributions of different departments to brand success

AU - de Chernatony, Leslie

AU - Cottam (nee Drury), S

PY - 2009/3/1

Y1 - 2009/3/1

KW - Brand

KW - Customer services

KW - Services

KW - Marketing

KW - HR

U2 - 10.1016/j.jbusres.2007.12.005

DO - 10.1016/j.jbusres.2007.12.005

M3 - Paper

SP - 297

EP - 304

T2 - Spring International Conference on Brand Management 2007, 2007. Birmingham, England

Y2 - 1 March 2009

ER -