How Companies Use Facebook to Promote Alcohol Brands to Young Adults

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Standard

How Companies Use Facebook to Promote Alcohol Brands to Young Adults. / Michaelidou, Nina; Moraes, Caroline.

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. ed. / C. Campbell; J. Ma. Springer, 2015. p. 487-490 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Harvard

Michaelidou, N & Moraes, C 2015, How Companies Use Facebook to Promote Alcohol Brands to Young Adults. in C Campbell & J Ma (eds), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, pp. 487-490, 2013 Academy of Marketing Science 16th Biennial World Marketing Congress, Melbourne, Australia, 17/07/13. https://doi.org/10.1007/978-3-319-24184-5_123

APA

Michaelidou, N., & Moraes, C. (2015). How Companies Use Facebook to Promote Alcohol Brands to Young Adults. In C. Campbell, & J. Ma (Eds.), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (pp. 487-490). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-319-24184-5_123

Vancouver

Michaelidou N, Moraes C. How Companies Use Facebook to Promote Alcohol Brands to Young Adults. In Campbell C, Ma J, editors, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer. 2015. p. 487-490. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). https://doi.org/10.1007/978-3-319-24184-5_123

Author

Michaelidou, Nina ; Moraes, Caroline. / How Companies Use Facebook to Promote Alcohol Brands to Young Adults. Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. editor / C. Campbell ; J. Ma. Springer, 2015. pp. 487-490 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Bibtex

@inproceedings{6939419e589341e591f52a6cf4537e3e,
title = "How Companies Use Facebook to Promote Alcohol Brands to Young Adults",
abstract = "How do alcohol brands use Facebook to promote drinking to young adults? This topic is important due to the ethical issues involved in alcohol promotion through social media platforms that are particularly appealing to young people; due to the lack of advertising regulation on social media until March 2011 in the United Kingdom (Plunkett 2010); given the scant attention received by this subject within the marketing and business ethics literature, and finally due to the recent data on alcohol consumption which shows that 24% of British adults (33% men and 16% women) are classified as hazardous drinkers (NHS 2011).",
author = "Nina Michaelidou and Caroline Moraes",
note = "Michaelidou N., Moraes C. (2016) How Companies Use Facebook to Promote Alcohol Brands to Young Adults. In: Campbell C., Ma J. (eds) Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. Doi: https://doi.org/10.1007/978-3-319-24184-5_123; 2013 Academy of Marketing Science 16th Biennial World Marketing Congress : Looking forward, looking back: Drawing on the past to shape the future of Marketing ; Conference date: 17-07-2013 Through 19-07-2013",
year = "2015",
month = dec,
day = "2",
doi = "10.1007/978-3-319-24184-5_123",
language = "English",
isbn = "978-3-319-24182-1",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer",
pages = "487--490",
editor = "C. Campbell and Ma, {J. }",
booktitle = "Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing",
url = "https://cdn.ymaws.com/www.ams-web.org/resource/resmgr/Files/2013WMCPRO.pdf",

}

RIS

TY - GEN

T1 - How Companies Use Facebook to Promote Alcohol Brands to Young Adults

AU - Michaelidou, Nina

AU - Moraes, Caroline

N1 - Michaelidou N., Moraes C. (2016) How Companies Use Facebook to Promote Alcohol Brands to Young Adults. In: Campbell C., Ma J. (eds) Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. Doi: https://doi.org/10.1007/978-3-319-24184-5_123

PY - 2015/12/2

Y1 - 2015/12/2

N2 - How do alcohol brands use Facebook to promote drinking to young adults? This topic is important due to the ethical issues involved in alcohol promotion through social media platforms that are particularly appealing to young people; due to the lack of advertising regulation on social media until March 2011 in the United Kingdom (Plunkett 2010); given the scant attention received by this subject within the marketing and business ethics literature, and finally due to the recent data on alcohol consumption which shows that 24% of British adults (33% men and 16% women) are classified as hazardous drinkers (NHS 2011).

AB - How do alcohol brands use Facebook to promote drinking to young adults? This topic is important due to the ethical issues involved in alcohol promotion through social media platforms that are particularly appealing to young people; due to the lack of advertising regulation on social media until March 2011 in the United Kingdom (Plunkett 2010); given the scant attention received by this subject within the marketing and business ethics literature, and finally due to the recent data on alcohol consumption which shows that 24% of British adults (33% men and 16% women) are classified as hazardous drinkers (NHS 2011).

U2 - 10.1007/978-3-319-24184-5_123

DO - 10.1007/978-3-319-24184-5_123

M3 - Conference contribution

SN - 978-3-319-24182-1

SN - 978-3-319-37362-1

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 487

EP - 490

BT - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

A2 - Campbell, C.

A2 - Ma, J.

PB - Springer

T2 - 2013 Academy of Marketing Science 16th Biennial World Marketing Congress

Y2 - 17 July 2013 through 19 July 2013

ER -