Guidelines for using social media to inform behaviours related to physical activity, diet and quality of life

Research output: Working paper/PreprintWorking paper


This report provides evidence-based guidelines on how social media use can positively influence behaviours related to physical activity, diet, and overall quality of life. Researchers from the University of Birmingham worked with young people and adults (aged 16-88) to understand if and how social media use informs health-related behaviour change. Data were collected during the initial COVID-19 lockdown period of 2020 to better understand the key factors that drive social media use for behaviour change.


Original languageEnglish
PublisherUniversity of Birmingham
Number of pages22
Publication statusPublished - 21 Jun 2021