European consumers and their persistent resilience in the face of austerity

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Authors

  • Deirdre O'Loughlin
  • Morven G. McEachern
  • Kalipso Karantinou
  • Belem Barbosa
  • Maria Eugenia Fernandez-Moya

External organisations

  • University of Limerick
  • University of Huddersfield
  • Athens University of Economics and Business
  • Department of Business Administration, Athens University of Economics and Business, Greece
  • University of Aveiro
  • CUNEF

Abstract

We build upon recent spatial research to deepen the exploration of persistence resilience within modern consumption contexts of austerity. In-depth interviews with 38 consumers from six European countries revealed self-efficacy, creativity and community as key themes related to persistent resilience, activated in response to severe and sustained austerity.

Details

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsAyelet Gneezy, Vladas Griskevicius, Patti Williams
Publication statusPublished - 2017
EventAssociation for Consumer Research North American Conference - Manchester Grand Hyatt, 1 Market Pl, San Diego, CA 92101, San Diego, United States
Duration: 26 Oct 201729 Oct 2017

Publication series

NameAdvances in Consumer Research
Volume45
ISSN (Print)0098-9258

Conference

ConferenceAssociation for Consumer Research North American Conference
Abbreviated titleACR 2017 San Diego
CountryUnited States
CitySan Diego
Period26/10/1729/10/17