European consumers and their persistent resilience in the face of austerity
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Authors
External organisations
- University of Limerick
- University of Huddersfield
- Athens University of Economics and Business
- Department of Business Administration, Athens University of Economics and Business, Greece
- University of Aveiro
- CUNEF
Abstract
We build upon recent spatial research to deepen the exploration of persistence resilience within modern consumption contexts of austerity. In-depth interviews with 38 consumers from six European countries revealed self-efficacy, creativity and community as key themes related to persistent resilience, activated in response to severe and sustained austerity.
Details
| Original language | English |
|---|---|
| Title of host publication | Advances in Consumer Research |
| Editors | Ayelet Gneezy, Vladas Griskevicius, Patti Williams |
| Publication status | Published - 2017 |
| Event | Association for Consumer Research North American Conference - Manchester Grand Hyatt, 1 Market Pl, San Diego, CA 92101, San Diego, United States Duration: 26 Oct 2017 → 29 Oct 2017 |
Publication series
| Name | Advances in Consumer Research |
|---|---|
| Volume | 45 |
| ISSN (Print) | 0098-9258 |
Conference
| Conference | Association for Consumer Research North American Conference |
|---|---|
| Abbreviated title | ACR 2017 San Diego |
| Country | United States |
| City | San Diego |
| Period | 26/10/17 → 29/10/17 |