Entrenching geopolitical imaginations: brand(ing) Turkey through Orhan Pamuk

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Entrenching geopolitical imaginations : brand(ing) Turkey through Orhan Pamuk. / Yalkin, Cagri; Yanik, Lerna K.

In: Journal of International Relations and Development, 02.08.2018, p. 1-20.

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@article{f691a21560264a718f548210159206c4,
title = "Entrenching geopolitical imaginations: brand(ing) Turkey through Orhan Pamuk",
abstract = "This study focuses on how through consumers, the market reproduces a discourse that aligns with the political and the cultural spheres. By drawing on fields of production and consumption, we turn to how both Turkey as a nation-brand and Orhan Pamuk as a cultural producer are produced and consumed at the nexus of political and cultural fields. Based on the analysis of data comprising of interviews with Orhan Pamuk and Amazon consumer reviews of his work, we argue that the consumers of Pamuk{\textquoteright}s works duplicate and reiterate dualities that have come to represent Turkey. This highlights the role of cultural products as nation-brand makers and the markets as where arts and politics intersect. We suggest that cultural products serve as vehicles through which existing perceptions and real and perceived global political hierarchies are reproduced.",
keywords = "Nation-brands, Cultural consumption, Critical geopolitics, Markets, Turkey",
author = "Cagri Yalkin and Yanik, {Lerna K.}",
year = "2018",
month = aug,
day = "2",
doi = "10.1057/s41268-018-0153-1",
language = "English",
pages = "1--20",
journal = "Journal of International Relations and Development",
issn = "1408-6980",
publisher = "Palgrave Macmillan",

}

RIS

TY - JOUR

T1 - Entrenching geopolitical imaginations

T2 - brand(ing) Turkey through Orhan Pamuk

AU - Yalkin, Cagri

AU - Yanik, Lerna K.

PY - 2018/8/2

Y1 - 2018/8/2

N2 - This study focuses on how through consumers, the market reproduces a discourse that aligns with the political and the cultural spheres. By drawing on fields of production and consumption, we turn to how both Turkey as a nation-brand and Orhan Pamuk as a cultural producer are produced and consumed at the nexus of political and cultural fields. Based on the analysis of data comprising of interviews with Orhan Pamuk and Amazon consumer reviews of his work, we argue that the consumers of Pamuk’s works duplicate and reiterate dualities that have come to represent Turkey. This highlights the role of cultural products as nation-brand makers and the markets as where arts and politics intersect. We suggest that cultural products serve as vehicles through which existing perceptions and real and perceived global political hierarchies are reproduced.

AB - This study focuses on how through consumers, the market reproduces a discourse that aligns with the political and the cultural spheres. By drawing on fields of production and consumption, we turn to how both Turkey as a nation-brand and Orhan Pamuk as a cultural producer are produced and consumed at the nexus of political and cultural fields. Based on the analysis of data comprising of interviews with Orhan Pamuk and Amazon consumer reviews of his work, we argue that the consumers of Pamuk’s works duplicate and reiterate dualities that have come to represent Turkey. This highlights the role of cultural products as nation-brand makers and the markets as where arts and politics intersect. We suggest that cultural products serve as vehicles through which existing perceptions and real and perceived global political hierarchies are reproduced.

KW - Nation-brands

KW - Cultural consumption

KW - Critical geopolitics

KW - Markets

KW - Turkey

U2 - 10.1057/s41268-018-0153-1

DO - 10.1057/s41268-018-0153-1

M3 - Article

SP - 1

EP - 20

JO - Journal of International Relations and Development

JF - Journal of International Relations and Development

SN - 1408-6980

ER -