Emerging Digital Business Models in Developing Economies: the case of Cameroon

ICTs and digital technology, logistics, and mode of transport can facilitate the development of digital business models in resource‐scarce settings as in the case of Cameroon. The study shows that digital business models in developing economies are still at an early stage and are in need of institutional attention in order to develop the necessary know‐how, skills and networks for sustained value creation and capture. Technology, environment, and organizational contexts influence the entry behavior and postentry strategic decisions of microdigital entrepreneurs. Results reveal the digital value proposition, network architecture, and digital value capture of emerging digital business models. Digital entrepreneurs require business knowledge/skills and institutional support to create a network infrastructure to effectively generate and capture revenue.