Education, Markets and the Pedagogy of Personalisation
Research output: Contribution to journal › Article
Colleges, School and Institutes
The marketisation of education in England began in the 1980s. It was facilitated by national testing (which gave objective and comparable information to parents), and by the New Public Management (which introduced a posteriori funding and competition among providers). Now a new complementary phase of marketisation is being introduced: personalisation, whose intellectual provenance is in marketing theory. Conceptually, personalisation is imprecise; practically, at this stage, its intended effects within schools may amount to no more than a new legitimatory rhetoric which leaves pedagogy and the curriculum little changed.
|Number of pages||17|
|Journal||British Journal of Educational Studies|
|Publication status||Published - 1 Dec 2008|
- pedagogy, personalisation, marketisation, curriculum, education