Original language | English |
---|---|
Pages (from-to) | 194-196 |
Number of pages | 3 |
Journal | Journal of Historical Research in Marketing |
Volume | 10 |
Issue number | 3 |
DOIs | |
Publication status | Published - 20 Aug 2018 |
ASJC Scopus subject areas
- Marketing
Rohit Varman, Nikhilesh Dholakia
Research output: Contribution to journal › Editorial › peer-review
Original language | English |
---|---|
Pages (from-to) | 194-196 |
Number of pages | 3 |
Journal | Journal of Historical Research in Marketing |
Volume | 10 |
Issue number | 3 |
DOIs | |
Publication status | Published - 20 Aug 2018 |