Dynamically orienting your own face facilitates the automatic attraction of attention

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Dynamically orienting your own face facilitates the automatic attraction of attention. / Liu, Minghui; He, Xun; Rotshtein, Pia; Sui, Jie.

In: Cognitive Neuroscience, Vol. 7, No. 1-4, 2016, p. 37-44.

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@article{77e74587f14045218dd0e8990673a2cb,
title = "Dynamically orienting your own face facilitates the automatic attraction of attention",
abstract = "We report two experiments showing that dynamically orienting our own face facilitates the automatic attraction of attention. We had participants complete a cueing task where they had to judge the orientation of a lateralized target cued by a central face that dynamically changed its orientation. Experiment 1 showed a reliable cueing effect from both self- and friend-faces at a long stimulus onset asynchrony (SOA), however, the self-faces exclusively generated a spatial cueing effect at a short SOA. In Experiment 2, event-related potential (ERP) data to the face cues showed larger amplitudes in the N1 component for self-faces relative to friend- and unfamiliar-faces. In contrast, the amplitude of the P3 component was reduced for self compared with friend- and unfamiliar-other cues. The size of the self-bias effect in N1 correlated with the strength of self-biases in P3. The results indicate that dynamic changes in the orientation of one{\textquoteright}s own face can provide a strong ecological cue for attention, enhancing sensory responses (N1) and reducing any subsequent uncertainty (P3) in decision-making.",
keywords = "Self-bias, Attentional attraction, Cueing effect, N1, P3",
author = "Minghui Liu and Xun He and Pia Rotshtein and Jie Sui",
year = "2016",
doi = "10.1080/17588928.2015.1044428",
language = "English",
volume = "7",
pages = "37--44",
journal = "Cognitive Neuroscience",
issn = "1758-8928",
publisher = "Taylor & Francis",
number = "1-4",

}

RIS

TY - JOUR

T1 - Dynamically orienting your own face facilitates the automatic attraction of attention

AU - Liu, Minghui

AU - He, Xun

AU - Rotshtein, Pia

AU - Sui, Jie

PY - 2016

Y1 - 2016

N2 - We report two experiments showing that dynamically orienting our own face facilitates the automatic attraction of attention. We had participants complete a cueing task where they had to judge the orientation of a lateralized target cued by a central face that dynamically changed its orientation. Experiment 1 showed a reliable cueing effect from both self- and friend-faces at a long stimulus onset asynchrony (SOA), however, the self-faces exclusively generated a spatial cueing effect at a short SOA. In Experiment 2, event-related potential (ERP) data to the face cues showed larger amplitudes in the N1 component for self-faces relative to friend- and unfamiliar-faces. In contrast, the amplitude of the P3 component was reduced for self compared with friend- and unfamiliar-other cues. The size of the self-bias effect in N1 correlated with the strength of self-biases in P3. The results indicate that dynamic changes in the orientation of one’s own face can provide a strong ecological cue for attention, enhancing sensory responses (N1) and reducing any subsequent uncertainty (P3) in decision-making.

AB - We report two experiments showing that dynamically orienting our own face facilitates the automatic attraction of attention. We had participants complete a cueing task where they had to judge the orientation of a lateralized target cued by a central face that dynamically changed its orientation. Experiment 1 showed a reliable cueing effect from both self- and friend-faces at a long stimulus onset asynchrony (SOA), however, the self-faces exclusively generated a spatial cueing effect at a short SOA. In Experiment 2, event-related potential (ERP) data to the face cues showed larger amplitudes in the N1 component for self-faces relative to friend- and unfamiliar-faces. In contrast, the amplitude of the P3 component was reduced for self compared with friend- and unfamiliar-other cues. The size of the self-bias effect in N1 correlated with the strength of self-biases in P3. The results indicate that dynamic changes in the orientation of one’s own face can provide a strong ecological cue for attention, enhancing sensory responses (N1) and reducing any subsequent uncertainty (P3) in decision-making.

KW - Self-bias

KW - Attentional attraction

KW - Cueing effect

KW - N1

KW - P3

U2 - 10.1080/17588928.2015.1044428

DO - 10.1080/17588928.2015.1044428

M3 - Article

C2 - 25978648

VL - 7

SP - 37

EP - 44

JO - Cognitive Neuroscience

JF - Cognitive Neuroscience

SN - 1758-8928

IS - 1-4

ER -