Dispossessing vulnerable consumers: derealization, desubjectification, and violence

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Dispossessing vulnerable consumers : derealization, desubjectification, and violence. / Varman, Rohit; Vijay, Devi.

In: Marketing Theory, Vol. 18, No. 3, 01.09.2018, p. 307-326.

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@article{f7ad2e9b06844ba2ae0088c720467e9e,
title = "Dispossessing vulnerable consumers: derealization, desubjectification, and violence",
abstract = "This article draws upon the work of Judith Butler to explain how violence is deployed against vulnerable consumers. It examines a site in which a commercial complex including a shopping mall is to be constructed in Ejipura, Bangalore (India), by displacing the poor from their slums. It offers insights into the mechanisms of violent dispossession that inhere liberal modes of governance of consumers. Moreover, this study attends to derealization that desubjectifies vulnerable consumers. It further helps to comprehend why violence remains in the zone of ellipsis without any popular revulsion against it.",
keywords = "Derealization, desubjectification, Ejipura, power, Slum Demolitions, violence, vulnerable consumers",
author = "Rohit Varman and Devi Vijay",
year = "2018",
month = sep,
day = "1",
doi = "10.1177/1470593117753980",
language = "English",
volume = "18",
pages = "307--326",
journal = "Marketing Theory",
issn = "1470-5931",
publisher = "SAGE Publications",
number = "3",

}

RIS

TY - JOUR

T1 - Dispossessing vulnerable consumers

T2 - derealization, desubjectification, and violence

AU - Varman, Rohit

AU - Vijay, Devi

PY - 2018/9/1

Y1 - 2018/9/1

N2 - This article draws upon the work of Judith Butler to explain how violence is deployed against vulnerable consumers. It examines a site in which a commercial complex including a shopping mall is to be constructed in Ejipura, Bangalore (India), by displacing the poor from their slums. It offers insights into the mechanisms of violent dispossession that inhere liberal modes of governance of consumers. Moreover, this study attends to derealization that desubjectifies vulnerable consumers. It further helps to comprehend why violence remains in the zone of ellipsis without any popular revulsion against it.

AB - This article draws upon the work of Judith Butler to explain how violence is deployed against vulnerable consumers. It examines a site in which a commercial complex including a shopping mall is to be constructed in Ejipura, Bangalore (India), by displacing the poor from their slums. It offers insights into the mechanisms of violent dispossession that inhere liberal modes of governance of consumers. Moreover, this study attends to derealization that desubjectifies vulnerable consumers. It further helps to comprehend why violence remains in the zone of ellipsis without any popular revulsion against it.

KW - Derealization

KW - desubjectification

KW - Ejipura

KW - power

KW - Slum Demolitions

KW - violence

KW - vulnerable consumers

UR - http://www.scopus.com/inward/record.url?scp=85052226416&partnerID=8YFLogxK

U2 - 10.1177/1470593117753980

DO - 10.1177/1470593117753980

M3 - Article

AN - SCOPUS:85052226416

VL - 18

SP - 307

EP - 326

JO - Marketing Theory

JF - Marketing Theory

SN - 1470-5931

IS - 3

ER -