Development of a questionnaire to measure immersion in video media: the film IEQ

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Standard

Development of a questionnaire to measure immersion in video media : the film IEQ. / Rigby, Jacob M.; Brumby, Duncan P.; Gould, Sandy J. J.; Cox, Anna L.

TVX '19 Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video. Association for Computing Machinery (ACM), 2019. p. 35-46.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Harvard

Rigby, JM, Brumby, DP, Gould, SJJ & Cox, AL 2019, Development of a questionnaire to measure immersion in video media: the film IEQ. in TVX '19 Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video. Association for Computing Machinery (ACM), pp. 35-46, The 2019 ACM International Conference on Interactive Experiences for TV and Online Video (TVX '19), Salford, Manchester, United Kingdom, 5/06/19. https://doi.org/10.1145/3317697.3323361

APA

Rigby, J. M., Brumby, D. P., Gould, S. J. J., & Cox, A. L. (2019). Development of a questionnaire to measure immersion in video media: the film IEQ. In TVX '19 Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video (pp. 35-46). Association for Computing Machinery (ACM). https://doi.org/10.1145/3317697.3323361

Vancouver

Rigby JM, Brumby DP, Gould SJJ, Cox AL. Development of a questionnaire to measure immersion in video media: the film IEQ. In TVX '19 Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video. Association for Computing Machinery (ACM). 2019. p. 35-46 https://doi.org/10.1145/3317697.3323361

Author

Rigby, Jacob M. ; Brumby, Duncan P. ; Gould, Sandy J. J. ; Cox, Anna L. / Development of a questionnaire to measure immersion in video media : the film IEQ. TVX '19 Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video. Association for Computing Machinery (ACM), 2019. pp. 35-46

Bibtex

@inproceedings{47d39d314f29410890283e469b6d1dfa,
title = "Development of a questionnaire to measure immersion in video media: the film IEQ",
abstract = "Researchers and practitioners are keen to understand how new video viewing practices driven by technological developments impact viewers{\textquoteright} experiences. We detail the development of the Immersive Experience Questionnaire for Film and TV (Film IEQ). An exploratory factor analysis based on responses from 414 participants revealed a four-factor structure of (1) captivation, (2) real-world dissociation, (3) comprehension, and (4) transportation.We validated the Film IEQ in an experiment that replicated prior research into the effect of viewing on screens of varying size. Responses captured by the Film IEQ indicate that watching on a small phone screen reduces the viewer{\textquoteright}s level of comprehension, and that this negatively impacts the viewing experience, compared to watching on a larger screen. The Film IEQ allows researchers and practitioners to assess video viewing experiences using a questionnaire that is easy to administer, and that has been empirically validated.",
keywords = "Experience measurement, Exploratory factor analysis, Film, Immersion, TV, Video",
author = "Rigby, {Jacob M.} and Brumby, {Duncan P.} and Gould, {Sandy J. J.} and Cox, {Anna L.}",
year = "2019",
month = jun,
day = "4",
doi = "10.1145/3317697.3323361",
language = "English",
pages = "35--46",
booktitle = "TVX '19 Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video",
publisher = "Association for Computing Machinery (ACM)",
address = "United States",
note = "The 2019 ACM International Conference on Interactive Experiences for TV and Online Video (TVX '19) ; Conference date: 05-06-2019 Through 07-06-2019",

}

RIS

TY - GEN

T1 - Development of a questionnaire to measure immersion in video media

T2 - The 2019 ACM International Conference on Interactive Experiences for TV and Online Video (TVX '19)

AU - Rigby, Jacob M.

AU - Brumby, Duncan P.

AU - Gould, Sandy J. J.

AU - Cox, Anna L.

PY - 2019/6/4

Y1 - 2019/6/4

N2 - Researchers and practitioners are keen to understand how new video viewing practices driven by technological developments impact viewers’ experiences. We detail the development of the Immersive Experience Questionnaire for Film and TV (Film IEQ). An exploratory factor analysis based on responses from 414 participants revealed a four-factor structure of (1) captivation, (2) real-world dissociation, (3) comprehension, and (4) transportation.We validated the Film IEQ in an experiment that replicated prior research into the effect of viewing on screens of varying size. Responses captured by the Film IEQ indicate that watching on a small phone screen reduces the viewer’s level of comprehension, and that this negatively impacts the viewing experience, compared to watching on a larger screen. The Film IEQ allows researchers and practitioners to assess video viewing experiences using a questionnaire that is easy to administer, and that has been empirically validated.

AB - Researchers and practitioners are keen to understand how new video viewing practices driven by technological developments impact viewers’ experiences. We detail the development of the Immersive Experience Questionnaire for Film and TV (Film IEQ). An exploratory factor analysis based on responses from 414 participants revealed a four-factor structure of (1) captivation, (2) real-world dissociation, (3) comprehension, and (4) transportation.We validated the Film IEQ in an experiment that replicated prior research into the effect of viewing on screens of varying size. Responses captured by the Film IEQ indicate that watching on a small phone screen reduces the viewer’s level of comprehension, and that this negatively impacts the viewing experience, compared to watching on a larger screen. The Film IEQ allows researchers and practitioners to assess video viewing experiences using a questionnaire that is easy to administer, and that has been empirically validated.

KW - Experience measurement

KW - Exploratory factor analysis

KW - Film

KW - Immersion

KW - TV

KW - Video

UR - http://www.scopus.com/inward/record.url?scp=85067930189&partnerID=8YFLogxK

U2 - 10.1145/3317697.3323361

DO - 10.1145/3317697.3323361

M3 - Conference contribution

SP - 35

EP - 46

BT - TVX '19 Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video

PB - Association for Computing Machinery (ACM)

Y2 - 5 June 2019 through 7 June 2019

ER -