Development of a questionnaire to measure immersion in video media: the film IEQ

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Authors

Colleges, School and Institutes

External organisations

  • University College London

Abstract

Researchers and practitioners are keen to understand how new video viewing practices driven by technological developments impact viewers’ experiences. We detail the development of the Immersive Experience Questionnaire for Film and TV (Film IEQ). An exploratory factor analysis based on responses from 414 participants revealed a four-factor structure of (1) captivation, (2) real-world dissociation, (3) comprehension, and (4) transportation.We validated the Film IEQ in an experiment that replicated prior research into the effect of viewing on screens of varying size. Responses captured by the Film IEQ indicate that watching on a small phone screen reduces the viewer’s level of comprehension, and that this negatively impacts the viewing experience, compared to watching on a larger screen. The Film IEQ allows researchers and practitioners to assess video viewing experiences using a questionnaire that is easy to administer, and that has been empirically validated.

Details

Original languageEnglish
Title of host publicationTVX '19 Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video
Publication statusPublished - 4 Jun 2019
EventThe 2019 ACM International Conference on Interactive Experiences for TV and Online Video (TVX '19) - Salford, Manchester, United Kingdom
Duration: 5 Jun 20197 Jun 2019

Conference

ConferenceThe 2019 ACM International Conference on Interactive Experiences for TV and Online Video (TVX '19)
CountryUnited Kingdom
CitySalford, Manchester
Period5/06/197/06/19

Keywords

  • Experience measurement, Exploratory factor analysis, Film, Immersion, TV, Video