Customer Engagement

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

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Customer Engagement. / Alversia, Y; Michaelidou, Nina; Moraes, Caroline.

Wiley Encyclopedia of Management. Vol. 9 Wiley, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

Harvard

Alversia, Y, Michaelidou, N & Moraes, C 2015, Customer Engagement. in Wiley Encyclopedia of Management. vol. 9, Wiley. https://doi.org/10.1002/9781118785317.weom090067

APA

Alversia, Y., Michaelidou, N., & Moraes, C. (2015). Customer Engagement. In Wiley Encyclopedia of Management (Vol. 9). Wiley. https://doi.org/10.1002/9781118785317.weom090067

Vancouver

Alversia Y, Michaelidou N, Moraes C. Customer Engagement. In Wiley Encyclopedia of Management. Vol. 9. Wiley. 2015 https://doi.org/10.1002/9781118785317.weom090067

Author

Alversia, Y ; Michaelidou, Nina ; Moraes, Caroline. / Customer Engagement. Wiley Encyclopedia of Management. Vol. 9 Wiley, 2015.

Bibtex

@inbook{acec56a556344f87ba6535d4c538dda0,
title = "Customer Engagement",
abstract = "Customer engagement (CE) is an emerging area of scholarly enquiry focusing on the nontransactional relationship between customers and organizations. The concept has been captured by researchers as reflecting cognitive, emotional, and behavioral dimensions, which underpin the customers' relationship with a firm, a particular product category or a brand. CE is a key concept in consumer research as it informs how customers establish relationships with products and brands and how this practice enables marketing strategy.",
author = "Y Alversia and Nina Michaelidou and Caroline Moraes",
note = "Publication date: First published: 21 January 2015",
year = "2015",
month = jan,
day = "21",
doi = "10.1002/9781118785317.weom090067",
language = "English",
isbn = "9781119972518",
volume = "9",
booktitle = "Wiley Encyclopedia of Management",
publisher = "Wiley",

}

RIS

TY - CHAP

T1 - Customer Engagement

AU - Alversia, Y

AU - Michaelidou, Nina

AU - Moraes, Caroline

N1 - Publication date: First published: 21 January 2015

PY - 2015/1/21

Y1 - 2015/1/21

N2 - Customer engagement (CE) is an emerging area of scholarly enquiry focusing on the nontransactional relationship between customers and organizations. The concept has been captured by researchers as reflecting cognitive, emotional, and behavioral dimensions, which underpin the customers' relationship with a firm, a particular product category or a brand. CE is a key concept in consumer research as it informs how customers establish relationships with products and brands and how this practice enables marketing strategy.

AB - Customer engagement (CE) is an emerging area of scholarly enquiry focusing on the nontransactional relationship between customers and organizations. The concept has been captured by researchers as reflecting cognitive, emotional, and behavioral dimensions, which underpin the customers' relationship with a firm, a particular product category or a brand. CE is a key concept in consumer research as it informs how customers establish relationships with products and brands and how this practice enables marketing strategy.

U2 - 10.1002/9781118785317.weom090067

DO - 10.1002/9781118785317.weom090067

M3 - Entry for encyclopedia/dictionary

SN - 9781119972518

VL - 9

BT - Wiley Encyclopedia of Management

PB - Wiley

ER -