Curry

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Curry. / Varman, Rohit.

In: Consumption Markets and Culture, Vol. 20, No. 4, 04.07.2017, p. 350-356.

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Varman, Rohit. / Curry. In: Consumption Markets and Culture. 2017 ; Vol. 20, No. 4. pp. 350-356.

Bibtex

@article{f5122b994a654e2fbe51ffa339223397,
title = "Curry",
abstract = "Marketplace icons are often markers of transnational transactions engendered by commercialization and dominance of the West. Curry as a marketplace icon helps to identify these constituents of iconicity. This article briefly examines the historical roots of curry or spicy Indian food and its implication in the project of colonialism. Curry as a signifier of Indian food was invented in British colonial narratives and shaped by commercial interests and racial prejudices. Because of the way forces of colonization and commercialization create international circulation of goods and ideas through globalization, curry as a marketplace icon signifies hegemony and global hierarchies that shape ideas of consumption and markets.",
keywords = "colonialism, Curry, food, hegemony, India, marketplace icon",
author = "Rohit Varman",
year = "2017",
month = jul,
day = "4",
doi = "10.1080/10253866.2016.1185814",
language = "English",
volume = "20",
pages = "350--356",
journal = "Consumption, Markets and Culture",
issn = "1025-3866",
publisher = "Taylor & Francis",
number = "4",

}

RIS

TY - JOUR

T1 - Curry

AU - Varman, Rohit

PY - 2017/7/4

Y1 - 2017/7/4

N2 - Marketplace icons are often markers of transnational transactions engendered by commercialization and dominance of the West. Curry as a marketplace icon helps to identify these constituents of iconicity. This article briefly examines the historical roots of curry or spicy Indian food and its implication in the project of colonialism. Curry as a signifier of Indian food was invented in British colonial narratives and shaped by commercial interests and racial prejudices. Because of the way forces of colonization and commercialization create international circulation of goods and ideas through globalization, curry as a marketplace icon signifies hegemony and global hierarchies that shape ideas of consumption and markets.

AB - Marketplace icons are often markers of transnational transactions engendered by commercialization and dominance of the West. Curry as a marketplace icon helps to identify these constituents of iconicity. This article briefly examines the historical roots of curry or spicy Indian food and its implication in the project of colonialism. Curry as a signifier of Indian food was invented in British colonial narratives and shaped by commercial interests and racial prejudices. Because of the way forces of colonization and commercialization create international circulation of goods and ideas through globalization, curry as a marketplace icon signifies hegemony and global hierarchies that shape ideas of consumption and markets.

KW - colonialism

KW - Curry

KW - food

KW - hegemony

KW - India

KW - marketplace icon

UR - http://www.scopus.com/inward/record.url?scp=84971378755&partnerID=8YFLogxK

U2 - 10.1080/10253866.2016.1185814

DO - 10.1080/10253866.2016.1185814

M3 - Article

AN - SCOPUS:84971378755

VL - 20

SP - 350

EP - 356

JO - Consumption, Markets and Culture

JF - Consumption, Markets and Culture

SN - 1025-3866

IS - 4

ER -