"Cross-cultural scale development: an emic-etic balancing act

Douglas West; JB Ford; G Prendergast

"Cross-cultural scale development: an emic-etic balancing act

Douglas West, JB Ford, G Prendergast

Marketing

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 1 Jan 2008
Event	2008 AMS Cultural Perspectives in Marketing Conference: Reassessing Multicultural Marketing Issues in a U.S. City on the Rebound - Royal Sonesta Hotel, New Orleans, United States Duration: 16 Jan 2008 → 19 Jan 2008

Conference

Conference	2008 AMS Cultural Perspectives in Marketing Conference
Country/Territory	United States
City	New Orleans
Period	16/01/08 → 19/01/08

Cite this

@conference{d79af2321f3a4d3facacee2397bd9c12,

title = "{"}Cross-cultural scale development: an emic-etic balancing act",

author = "Douglas West and JB Ford and G Prendergast",

year = "2008",

month = jan,

day = "1",

language = "English",

note = "2008 AMS Cultural Perspectives in Marketing Conference : Reassessing Multicultural Marketing Issues in a U.S. City on the Rebound ; Conference date: 16-01-2008 Through 19-01-2008",

}