"Cross-cultural scale development: an emic-etic balancing act

Research output: Contribution to conference (unpublished)Paper

Authors

Details

Original languageEnglish
Publication statusPublished - 1 Jan 2008
Event2008 AMS Cultural Perspectives in Marketing Conference: Reassessing Multicultural Marketing Issues in a U.S. City on the Rebound - Royal Sonesta Hotel, New Orleans, United States
Duration: 16 Jan 200819 Jan 2008

Conference

Conference2008 AMS Cultural Perspectives in Marketing Conference
CountryUnited States
CityNew Orleans
Period16/01/0819/01/08