Consumers’ concerns with how they are researched online

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Consumers’ concerns with how they are researched online. / Moraes, Caroline.

In: Business and Professional Ethics Journal, Vol. 36, No. 1, 30.04.2017, p. 79-101.

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@article{ccfd67ed1e604e5187fe40afc98f509b,
title = "Consumers{\textquoteright} concerns with how they are researched online",
abstract = "Increased consumer usage of the internet has highlighted a number of problematic online marketing practices, including the use of online platforms to research consumers without full consumer awareness. Despite current debates regarding online research ethics from a marketing perspective, scant research has been published on consumers{\textquoteright} concerns with how they are researched online, which is a knowledge gap this paper seeks to address through qualitative research with UK consumers. This is an important yet neglected topic, given that consumer voices have been under-represented in the online research ethics debate over the years. The paper makes a significant theoretical contribution as it extends the ethics of care and responsibility to an online context, which can frame ongoing online research ethics discussions where problematic power asymmetries may exist between researchers and consumers.",
keywords = "online research ethics , marketing ethics , qualitative research , consumer research , social media",
author = "Caroline Moraes",
year = "2017",
month = apr,
day = "30",
doi = "10.5840/bpej2016122853",
language = "English",
volume = "36",
pages = "79--101",
journal = "Business & Professional Ethics Journal",
issn = "0277-2027",
publisher = "Philosophy Documentation Center",
number = "1",

}

RIS

TY - JOUR

T1 - Consumers’ concerns with how they are researched online

AU - Moraes, Caroline

PY - 2017/4/30

Y1 - 2017/4/30

N2 - Increased consumer usage of the internet has highlighted a number of problematic online marketing practices, including the use of online platforms to research consumers without full consumer awareness. Despite current debates regarding online research ethics from a marketing perspective, scant research has been published on consumers’ concerns with how they are researched online, which is a knowledge gap this paper seeks to address through qualitative research with UK consumers. This is an important yet neglected topic, given that consumer voices have been under-represented in the online research ethics debate over the years. The paper makes a significant theoretical contribution as it extends the ethics of care and responsibility to an online context, which can frame ongoing online research ethics discussions where problematic power asymmetries may exist between researchers and consumers.

AB - Increased consumer usage of the internet has highlighted a number of problematic online marketing practices, including the use of online platforms to research consumers without full consumer awareness. Despite current debates regarding online research ethics from a marketing perspective, scant research has been published on consumers’ concerns with how they are researched online, which is a knowledge gap this paper seeks to address through qualitative research with UK consumers. This is an important yet neglected topic, given that consumer voices have been under-represented in the online research ethics debate over the years. The paper makes a significant theoretical contribution as it extends the ethics of care and responsibility to an online context, which can frame ongoing online research ethics discussions where problematic power asymmetries may exist between researchers and consumers.

KW - online research ethics

KW - marketing ethics

KW - qualitative research

KW - consumer research

KW - social media

UR - https://www.pdcnet.org/collection/show?id=bpej_2017_0036_0001_0079_0101&file_type=pdf

U2 - 10.5840/bpej2016122853

DO - 10.5840/bpej2016122853

M3 - Article

VL - 36

SP - 79

EP - 101

JO - Business & Professional Ethics Journal

JF - Business & Professional Ethics Journal

SN - 0277-2027

IS - 1

ER -