Research output: Contribution to journal › Article › peer-review
Consumer boycotts are a powerful way to get businesses to change their policies, if rather difficult to harness. The author looks in detail at the position of Barclays Bank in South Africa, and at Nestlé′s marketing of baby milk to the Third World. The author concludes that management should be aware of their social responsibilities not least because of the economic and corporate image damage which can be inflicted by a concerted consumer campaign.
cited By 1
|Number of pages||7|
|Publication status||Published - 1 Jun 1989|
- Consumer behaviour, Consumerism, Marketing, Business policy, Corporate image