Consumer Boycotts

Research output: Contribution to journalArticlepeer-review

Authors

Abstract

Consumer boycotts are a powerful way to get businesses to change their policies, if rather difficult to harness. The author looks in detail at the position of Barclays Bank in South Africa, and at Nestlé′s marketing of baby milk to the Third World. The author concludes that management should be aware of their social responsibilities not least because of the economic and corporate image damage which can be inflicted by a concerted consumer campaign.

Bibliographic note

cited By 1

Details

Original languageEnglish
Pages (from-to)9-15
Number of pages7
JournalManagement Decision
Volume27
Issue number6
Publication statusPublished - 1 Jun 1989

Keywords

  • Consumer behaviour, Consumerism, Marketing, Business policy, Corporate image