Conceptualizing brand values in the charity sector: the relationship between sector, cause and organization

A Sargeant, J Hudson, Douglas West

Research output: Contribution to journal › Article

32 Citations (Scopus)

Original language	English
Pages (from-to)	615-632
Number of pages	18
Journal	The Service Industries Journal
Volume	28
Issue number	5
DOIs	https://doi.org/10.1080/02642060801988142
Publication status	Published - 1 Jun 2008

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