Abstract
Fuel Cell Vehicles (FCVs) are approaching a stage where they are ready for larger scale market entries. They are currently seeing some uptake in pilot schemes, with a small number of consumers adopting early market vehicles. This manuscript uses data from early adopters of BEVs in order to understand who will adopt an FCV. This is done by presenting socio-economic and psychographic data, the results showing these adopters are atypical early adopters. Then how much early adopters are been willing to pay for a BEV is presented, the findings are that willingness to pay is high at $37,000. Finally motivational reasons for adoption are explored and it is found that performance and environmental reasons are the most prominent reasons for adoption of a BEV. Finally all of these findings are applied to FCVs.
| Original language | English |
|---|---|
| Publication status | Published - 2015 |
| Event | 5th European PEFC & H2 Forum 2015 - Switzerland, Lucerne, Switzerland Duration: 30 Jun 2015 → 3 Jul 2015 |
Conference
| Conference | 5th European PEFC & H2 Forum 2015 |
|---|---|
| Country/Territory | Switzerland |
| City | Lucerne |
| Period | 30/06/15 → 3/07/15 |
Keywords
- Fuel Cells
- INNOVATION
- electric vehicles
ASJC Scopus subject areas
- Energy(all)
- Economics, Econometrics and Finance(all)