BRIC foundations: new kids on the block and the implications for transcultural communication: Transculturalism and business in the BRIC states: a handbook

Martin Müller, Corinne Pernet

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationTransculturalism and business in the BRIC states: a handbook
EditorsYvette Sánchez, Claudia Franziska Brühwiler
Place of PublicationFarnham
PublisherGower
Pages131-150
Number of pages20
ISBN (Print)978-1-4724-4401-1
Publication statusPublished - 2015

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