Original language | English |
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Pages (from-to) | 105-127 |
Journal | Journal of Research in Marketing and Entrepreneurship |
Volume | 16 |
Issue number | 2 |
DOIs | |
Publication status | Published - 14 Oct 2014 |
Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective
Nicole Gross, David Carson, Rosalind Jones
Research output: Contribution to journal › Article › peer-review
20
Citations
(Scopus)