Assessing social responsibility: A quantitative analysis of Appraisal in BP’s and IKEA’s social reports

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Assessing social responsibility: A quantitative analysis of Appraisal in BP’s and IKEA’s social reports. / Fuoli, Matteo.

In: Discourse and Communication, Vol. 6, No. 1, 01.02.2012, p. 55-81.

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@article{cd62cfd74a51402e896f9e4100d3574b,
title = "Assessing social responsibility:: A quantitative analysis of Appraisal in BP{\textquoteright}s and IKEA{\textquoteright}s social reports",
abstract = "A growing public awareness of the potential negative impacts of corporate activities on the natural environment and society compels large companies to invest increasing resources in the communication of their responsible conduct. This paper employs Appraisal theory in a comparative analysis of BP{\textquoteright}s and IKEA{\textquoteright}s 2009 social reports, each company{\textquoteright}s record of their non- financial performance. The main objective is to explore how, through Appraisal resources, BP and IKEA construct their corporate identity and relationship with their stakeholders. The analysis reveals two markedly different approaches to the construction of a responsible corporate identity. While BP deploys interpersonal resources to portray itself as a trustworthy and authoritative expert, IKEA discloses itself as a sensitive and caring corporation, engaged in a continual effort to improve. These differences are interpreted in light of the legitimisation challenges the two companies face.",
keywords = "discourse analysis, Appraisal, evaluation, stance, corpus-based approaches to evaluation, corporate social reports, corporate identity, legitimacy theory, Corporate Social Responsibility",
author = "Matteo Fuoli",
year = "2012",
month = feb,
day = "1",
doi = "10.1177/1750481311427788",
language = "English",
volume = "6",
pages = "55--81",
journal = "Discourse and Communication",
issn = "1750-4813",
publisher = "SAGE Publications",
number = "1",

}

RIS

TY - JOUR

T1 - Assessing social responsibility:

T2 - A quantitative analysis of Appraisal in BP’s and IKEA’s social reports

AU - Fuoli, Matteo

PY - 2012/2/1

Y1 - 2012/2/1

N2 - A growing public awareness of the potential negative impacts of corporate activities on the natural environment and society compels large companies to invest increasing resources in the communication of their responsible conduct. This paper employs Appraisal theory in a comparative analysis of BP’s and IKEA’s 2009 social reports, each company’s record of their non- financial performance. The main objective is to explore how, through Appraisal resources, BP and IKEA construct their corporate identity and relationship with their stakeholders. The analysis reveals two markedly different approaches to the construction of a responsible corporate identity. While BP deploys interpersonal resources to portray itself as a trustworthy and authoritative expert, IKEA discloses itself as a sensitive and caring corporation, engaged in a continual effort to improve. These differences are interpreted in light of the legitimisation challenges the two companies face.

AB - A growing public awareness of the potential negative impacts of corporate activities on the natural environment and society compels large companies to invest increasing resources in the communication of their responsible conduct. This paper employs Appraisal theory in a comparative analysis of BP’s and IKEA’s 2009 social reports, each company’s record of their non- financial performance. The main objective is to explore how, through Appraisal resources, BP and IKEA construct their corporate identity and relationship with their stakeholders. The analysis reveals two markedly different approaches to the construction of a responsible corporate identity. While BP deploys interpersonal resources to portray itself as a trustworthy and authoritative expert, IKEA discloses itself as a sensitive and caring corporation, engaged in a continual effort to improve. These differences are interpreted in light of the legitimisation challenges the two companies face.

KW - discourse analysis

KW - Appraisal

KW - evaluation

KW - stance

KW - corpus-based approaches to evaluation

KW - corporate social reports

KW - corporate identity

KW - legitimacy theory

KW - Corporate Social Responsibility

U2 - 10.1177/1750481311427788

DO - 10.1177/1750481311427788

M3 - Article

VL - 6

SP - 55

EP - 81

JO - Discourse and Communication

JF - Discourse and Communication

SN - 1750-4813

IS - 1

ER -