An organisational change framework for digital servitization:: Evidence from the Veneto region

Oscar  Bustinza; Emanuel Gomes; Ferran Vendrell-Herrero; Shlomo Tarba

doi:10.1002/jsc.2186

An organisational change framework for digital servitization: Evidence from the Veneto region

Oscar Bustinza, Emanuel Gomes, Ferran Vendrell-Herrero, Shlomo Tarba

Strategy and International Business

Research output: Contribution to journal › Article › peer-review

22 Citations (Scopus)

382 Downloads (Pure)

Abstract

The adoption of integrated solutions in digital business models seems to enhance product-firms’ competitiveness. Our results confirm the importance of organisational capabilities and strong firm commitment to the development of integrated solutions.

While previous studies have demonstrated the importance of the service business unit’s configuration, this paper identifies critical variables (the firm’s strategic agility and capability) that influence make-or-buy decisions.
Firm agility is composed of speed and accuracy. Agility is a pre-requisite for digital organisational transformation, and our results corroborate that weak firm agility is closely linked to the need for external development of integrated solutions.

Original language	English
Pages (from-to)	111-119
Journal	Strategic Change
Volume	27
Issue number	2
DOIs	https://doi.org/10.1002/jsc.2186
Publication status	Published - 26 Mar 2018

Bibliographical note

This article is an output of the MAKERS project.

Keywords

Organisational change
regional analysis
strategic partnership
servitization

Access to Document

10.1002/jsc.2186

Bustinza_et_al_An_organisational_change_framework_Strategic_Change_2017
This is the peer reviewed version of the following article: Bustinza OF, Gomes E, Vendrell‐Herrero F, Tarba S. An organizational change framework for digital servitization: Evidence from the Veneto regio. Strategic Change. 2018;27:111–119, which has been published in final form at: https://doi.org/10.1002/jsc.2186. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving
Accepted author manuscript, 668 KBLicence: Other (please specify with Rights Statement)

Cite this

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title = "An organisational change framework for digital servitization:: Evidence from the Veneto region",

abstract = "The adoption of integrated solutions in digital business models seems to enhance product-firms{\textquoteright} competitiveness. Our results confirm the importance of organisational capabilities and strong firm commitment to the development of integrated solutions.While previous studies have demonstrated the importance of the service business unit{\textquoteright}s configuration, this paper identifies critical variables (the firm{\textquoteright}s strategic agility and capability) that influence make-or-buy decisions.Firm agility is composed of speed and accuracy. Agility is a pre-requisite for digital organisational transformation, and our results corroborate that weak firm agility is closely linked to the need for external development of integrated solutions.",

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